1. Use a spreadsheet - Facebook Insights and Google Analytics are a great way of monitoring your campaign while it’s live, but using a spreadsheet offers more flexibility where measuring your long-term progress is concerned. While you can probably find suitable templates online, creating your own and tailoring it to your business objectives is usually the best idea.
Designing your own spreadsheet allows you to track metrics that Facebook Insights won’t track for you — like positive and negative sentiment, customer service inquiries, and engagement with influencers.
Even if your social following is small, and your campaign could probably be managed well enough using Facebook Insights or Twitter Analytics, it’s more efficient to implement good tracking and measurement practices before you need them. This will make it much easier to adapt when your business expands.
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