Expanding Your Market To Rural Areas
Incorporate rural marketing into your strategy.
What is rural marketing?
Rural marketing is the undertaking activities to influence those in rural areas to purchase goods or services. In turn, that increased the demand, meaning that a company will do more to ensure that the brand is available to the stated demographic. The ultimate goal is to improve their standard of living while at the same time increasing an organization’s profit margins. Therefore, something as simple as maple flavored treat to a Canadian company looking to start an ICBC lawyers Victoria BC firm in the desired state, can add this aspect in to their marketing.
Researching rural areas
Not all rural areas are created equal. In the US, the rural population stands at a little over 18 percent. In India however, the number, according to World Bank, stands at 66 percent. However, in an America, the re is a disparity. Vermont is known to be the most rural state with about 82 percent of the population classified as living in rural areas. If you’re considering integrating this demographic
then research the stats to know how to penetrate the market.
Why it is important
The United States Census Bureau indicates there is only a $2,000 difference more in the income between those living in urban areas as compared to rural areas. However, the same show poverty levels in rural areas are about three percent less than in urban areas.
That means that those living in rural areas have equally the same purchasing power.
Marketers should therefore not shy away from penetrating such markets. It will , however, require undertaking marketing research to get the messaging right. Once that is in place, companies can then take the necessary steps to set up and service entire communities and meet their objectives.
Another reason why businesses ought to branch out into the rural areas is competition. In urban areas, the market is saturated
with brands offering similar products. However, in rural areas, developing brand loyalty, especially if you’re among the first to penetrate the market, is more probable than in the counterpart market.
Infrastructure a challenge
Perhaps the only drawback would be infrastructure, both with regards to roads and technology. In this regard, rural areas remain undeveloped as compared to other parts of the country. It is in this context where farmers and miners are being held back in actively playing a role in the global community.
Therefore, consider the ways you can counter or play a role in the improvement of the same before
doubling down on your marketing efforts.
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