You know that many businesses employ ghostwriters to be the voice of their company (or top execs) via their blogs, but many businesses also use ghostwriters to write pieces to call attention to other publications on their website, or to help create or solidify their standing as a thought leader in their industry.
What makes these articles different from blogs?
This type of work allows you to showcase a different set of skills than writing ghost tweets, for example. You won’t be able to claim credit in the traditional sense, but you may be able to negotiate portfolio excerpts into your contract for the sake of getting additional work.
Ghostwriting articles is a very particular skill that many busy CEOs are more than happy to pay for, but you have to know how to find them (which we'll cover next time) and be prepared for the weirdness of seeing your work bylined by someone else. Once you get past that, you’ll be on your way to a solid career as a ghostwriter.
In addition to the cushy, regular blogging gig every writer wants, there’s a lot of writing that happens around websites, both upon their creation, and when they are routinely redesigned or updated.
Who do you think writes the welcome message and initial site description on the home page? Who writes the “About” info? Who crafts the bios of dance teachers, musicians, carpenters, lawyers, and realtors? Magical elves and fairies called ghostwriters, that’s who.
What else might you be called to write for a newly designed or revamped website?
These types of assignments aren’t going to give you an author credit on the website, but depending on the business you may be allowed to use excerpts to get additional work.
Most webmasters only deal with the design end of things, and leave the writing to the business owner – who hopefully is smart enough to hire you.
Of course, we here at DMG can take care of both the design element and the writing side, so if you need a website of your very own, give us a shout.