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Social Media Isn’t All Fun and Games - How Some Teens are Cashing in on Social Networking Sites12/12/2014
by Lily Bradic
The Return on Investment (ROI) of social media marketing can be difficult to pin down. Results can’t be guaranteed, and there is no way of knowing how your audience will react to the things you share online. While ROI proves that your marketing efforts are successful, it will only do so if you’re tracking and measuring the right things, and have ruled out other influencing factors. Here are five ways to troubleshoot your social campaign’s ROI and measure your results more accurately.
by Lily Bradic
As your online presence grows, it can become difficult to give your social activity the attention it needs in order to be consistent. It’s not practical to stop what you’re doing every two hours to post something on Twitter. Your productivity will suffer, and it simply isn’t sustainable.
If you’re finding that distributing your posts is becoming as much effort as writing or curating them, then it’s time to familiarize yourself with an automation tool. But where to start?
by Will Viharo
In Ed Wood's “classic” Plan 9 From Outer Space, infamous scam psychic Criswell notes in his introduction: “We are all interested in the future because that's where you and I are going to be spending the rest of our lives!” But what exactly does the future have in store? A new online magazine is soliciting subjective speculation that is part science, part sociology, and all part of an innovative strategy...
by Will Viharo
The good thing about the digital revolution is that anyone with an artistic project (music, book, film) can now upload it to the Internet, find an audience, and maybe even make a profit. The problem is possible patrons can also be potential pirates, and steal it! How’s a novice author to protect his intellectual property?
by Geoff Gillette
If there is one thing that TV shows and movies have learned it is the importance of gaining a social media following and keeping that following always wanting more. But what happens when that need to continually feed the social media machine results in social sabotage and ticks off the fan base? That’s what AMC is finding out about right now. |
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