Since the art of selling looks so different depending on the industry, many professionals view car salespersons as the ultimate masters of the craft. Why? When selling cars, you’re dealing with a multitude of buyers and products. The products are always somewhat expensive (even if they’re on the cheaper side of a used car lot), and you never know the buyer’s intent and needs when they walk through your door.
For this reason, a car salesperson has to know how to read their audience and adapt their pitch on the fly. This requires a keen sensibility to read into a potential buyer’s body language and intent. Are they looking to buy, or are they simply browsing? If they are interested in purchasing, how pushy should you be?
It’s a true balancing act, and one that requires years of experience to hone. That’s why successful car salespersons within the industry have a lot to impart to sales professionals. So what kind of insights do they have? We’ve provided a few examples below.
To see what all you can learn from a car salesperson, check out the infographic from The Zebra below.