4 Crucial Factors of a Successful Mobile Application Testing Strategy

Latest reports have revealed that the number of users worldwide with a mobile device is expected to pass the five billion mark by 2019.

Applications on these mobile devices have become the primary platform of interaction for consumers and businesses across the world. Users have become so emotionally involved with these applications that just one issue or bug can spoil their entire user experience and their mood, making them lose interest in that mobile application.
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Crucial factors that make mobile application testing more efficient.

A strong mobile application testing strategy can solve these issues by ensuring that your mobile app meets customer expectations and business end goals.

So, how to effectively implement a successful mobile application testing strategy?

Here are 4 crucial factors that make mobile application testing more efficient:

1. Setting Testing Goals
Any mobile testing and development company needs to set up their final business goals. This makes it easy to define the effort, approach, and expected results. For example, if you have to test a gaming application to check if it is compatible and performing well on different devices, Test Automation is the best approach.

With test automation, the application can be tested simultaneously across devices and various versions of operating systems. This saves your time, reduces effort and accomplishes a better test coverage.

2. Application Security
Gone are the days when mobile malware was considered a new and unlikely threat. Today, mobile devices are increasingly coming under the radar of Cyber-attacks and virus threats, which has become a worrisome issue for every business.

Mobile applications are not immune to these cyber-attacks and, security is still not a top priority in app design. Applications are susceptible to viruses that can expose sensitive information about users and may prompt monetary loss also. Hence, it is important to test the security aspects of a mobile application besides checking its performance to ensure that the app is secure and is not cause of data leakage or a hacking attack.

3. Testing Early and Often
As mentioned in the beginning, if your mobile application delivers a bad user experience, users will get disappointed and won’t take even a minute to uninstall your application, despite how much they have used or liked it in the past.

It is of utmost importance that earlier you test, the earlier you will find errors, and the earlier your testing team can fix those problems and keep your users hooked up to your app. To get the most out of your testing efforts, getting involved with app testing as early as possible in the development phase is the most ideal approach to guarantee great quality, on time and not to forget with less overall effort and expenses.

4. Testing Platform
There are a number of platforms for testing the performance of an application before it goes into the hands of your users.

While you can use emulators/ simulators to test the application performance in early stages, it is recommended to use real devices for testing before releasing the app to ensure it’s success. A real device allows you to run your mobile application and get a real idea of it’s responsiveness. Each platform has its own benefits and drawbacks, depending on the stage of an app’s lifecycle.  

In Conclusion
Technavio's analysts report estimated Global Mobile Application Testing (MAT) services market to grow at a CAGR of 18.31% by 2021.

One of the major reasons behind this growing demand for MAT services has been cited the increasing use of automation tools because it ensures the quality of the product from the initial phase of software development to the product delivery stage.

It is clear that a strong mobile testing strategy plays a crucial role in the development of a successful mobile application. Every mobile app testing company should keep these factors in mind while developing a successful mobile application testing strategy.
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Author bio:

Amy is a content marketer, working at Cogniter Technologies providing offshore web design and development services worldwide. Her passion for gaining knowledge in all aspects of online content marketing is something she truly enjoys.