Of course, there was a whole lot more going on in that plot thread. We’re zoning in on the importance of color here, but the point still stands. When Jimmy — who “looks like the kind of lawyer guilty people hire” — uses respectable Howard Hamlin’s color, he’s not only capable of damaging his own reputation — he’s capable of damaging Howard’s, too. But let’s move on from TV shows and take a look at four brands we recognise by their color alone:
There have been many attempts to correlate colors with emotions, but it’s arguably far too subjective to be done precisely. The Logo Company suggests that consumers associate pinks and purples with creativity, imagination and knowledge. Whether you agree with that or not, it’s certainly what T Mobile are aiming for with their branding.
If you don’t immediately recognise this color, then you’re clearly not spending enough time on the Internet.
Is this yellow making you hungry? If not, that’s probably because you’re slightly blind and are confusing it with DEWALT or IKEA (actually, walking around IKEA for three hours is enough to make anyone hungry.)
Tiffany & Co.’s famous Tiffany Blue is so important to the brand’s identity that it’s even trademarked. And so are all these colors.
What? Did you really think you could forget about this so soon?
Readers: what are your favorite uses of color in branding? Let us know in the comments!
Image Credit: Step On Magazine.
Color Credits: Colors taken from ColorHexa.
Bonus credit: BrandColors' database is really interesting.