A Twitter chat is an organic way to drive traffic to your website and ultimately build brand awareness.
Its primary benefits include:
Things you didn’t know about Twitter Chats
If you have an active profile on Twitter, you would have noticed a number of times people seeming to be conversing with someone including the same hashtag each time. You can click on that hashtag to see other Tweets using that hashtag to confirm if they're in a particular Twitter Chat.
On 27 September 2010, the world's first organized Twitter chat (for doctors) was launched #MD_Chat.
Since then, it became way popular that now almost in all sectors people are aware of Twitter chats.
Most popular chats TODAY in digital marketing industry include, but not limited to: #Hootchat #CMWorld #TwitterSmarter #Bufferchat #AdweekChat, #SproutChat #SocialROI #Semrushchat #CustServ and others.
If you are a social media marketer and Twitter is your cup of tea, you should run your own Twitter chat to make your brand more popular. If you haven’t yet done it, now is the time to start with it. There are some interesting matters regarding Twitter chats which you might be not aware of. What are they?
1. Engagement like never before
Till whatever extent you tweet or promote yourself on Twitter, you might not get the higher engagement as you get from Twitter chats. Chats being an instant communication tool, one will get tempted to reply to your question/s. It may happen that your question can be questioned, if either they have not understood it or they have no awareness about it. Either way, it results in engagement.
If you decide to run your chat on a weekly basis, your Twitter Analytics will show the highest engagement level on the day of your Twitter chat in an entire week.
2. More responsive and more engaged
Sometimes what happens with all of us is we tend to ignore some tweets or some DMs due to time constraints or other priorities. But when you run a Twitter chat, you can’t just run away from the flood of tweets you get during your chat duration. Neither can you automate responses since they have to be relevant and timely. And hence, it results in making you more responsive and more engaged.
3. Twitter chat can be extended beyond chat hours
The topic for a Twitter chat has to be pre-decided, so accordingly you can prepare questions and promote it extensively. Most of the social media marketers prefer to keep duration between 30 minutes to 60 minutes. However, very few stay online once the chat is over. In fact, this is the best time to grab new followers. Keep your online communication beyond chat hours and give your fans/followers a personal touch.
4. Your chat hashtag can be used as your brand hashtag
In case, your chat hashtag becomes more popular than your brand hashtag (if they both aren’t same), you can use it popularise your personal brand or your corporate brand. For example, both Marsha Collier and her website http://www.coolebaytools.com/ are very well known by her chat hashtag #CustServ. Similarly, hashtag #TwitterSmarter is as good as a synonym for Madalyn Sklar.
5. Things which you don’t know come your way
A Twitter chat not only helps in understanding people and expanding network, but it also helps in knowing things which you don’t know. If your chat questions about any tool or resources, participants will usually suggest the tools / resources which they use or they are aware of.
For example, in our #AskQL chat conducted on lead generation tactics, we came to know about Lead Forensics, which earlier we were not aware of. Not just this, the chat conversation resulted in an actual transaction too.
6. Grand promotion of your blog
As most of the search marketers agree, blog promotion is not at all an easy job. Just posting your blog on various portals will not bring traffic to your website even if it is of top-most content quality. Conducting chats related to your blog titles is one of the easy and organic ways to drive traffic to your blog. You can ask questions revolving around the content of your blog. This way you can also get real feedback on the quality of your content through user generated content during the Twitter chat.
7. Utilise Twitter chat summary to develop a blog
One interesting benefit you can avail from running Twitter Chats. Each time your topic will be unique and recent. And, not all your chats will be based on your existing blogs. But what the best you can do here is convert your Twitter Chat summary into a blog and have it on your website as a recap chat blog page. You can also mention participants’ names or best answers. Such promotion will also drive instant and organic traffic to your website. Also, it can be published online through Storify.
8. Power of Twitter Lists
According to HootSuite, “from a business perspective, a Twitter chat is an opportunity for you to connect with and engage other Twitter users in a way that you would never be able to accomplish on your own.”
In each of your Twitter chat, most probably you will get few new participants; they might be or might not be in your network. They would have accidentally land up in your feed based on the hashtag used in the chat. You should not ignore such tweeples. Of course, not all you need to follow. But you can surely add them to your twitter list. You can create up to 20 lists and you have the option to make each one public or private. Twitter lists help you to get in touch with the right people in a very short time frame.
9. You can drastically boost your tags and mentions
Using mentions wisely can lead to added exposure for your brand. When you run a Twitter chat, with each question’s reply tweets your mentions will boost drastically.
According to SMA Marketing, Mentions and hashtags will increase engagement on your posts, help you get noticed within your niche, and help you develop relationships with others in your industry.
10. Tools are boon
As and when you start growing your network with Twitter chats, it becomes difficult to manage and monitor every single thing manually. However, here comes the power of automation. You cannot automate tweet replies since they have to be specific and relevant. However, you can schedule your tweet questions in advance.
Various tools that make your Hosting and participating Twitter chats easy are tchat.io, Tweetchat, Twitterfall, Twubs, Tweetdeck, Hootsuite, Hashtags.org, TweetGrid, Nurph, and others.
As seen above, hosting a Twitter chat is highly beneficial for your brand. To get success with it, first of all, start participating in various chats. Now is the time for you to turn your followers into your brand advocates with the help of Twitter chats. Wish you good luck in taking up an opportunity to listen to your dedicated community through your own Twitter chat.