Web 101: What Is Pheed?

by Lily Bradic

Last week in Web 101 we covered video giant YouTube — this week, we’ll be talking about something a little more obscure: Pheed. You may have heard of it, but you probably aren’t using it.

What is Pheed?

Pheed is a social network that borrows features from all other social networks. It’s a bit like Twitter, Tumblr, Instagram, YouTube, SoundCloud and Facebook all condensed into one app. The Pheed equivalent of a Retweet is a Remix (huh?) and their Likes are called Loves. 

What Pheed does do differently, however, is let you charge for your content. You can set your account up so that users have to pay to see exclusive updates or even to subscribe to your Pheed. 

That doesn’t seem very well thought-out to us, though — premium content will inevitably get copied and reposted elsewhere online, and there’s nothing Pheed can do about it. And, when copies of your Pheed exclusives are free on YouTube or torrent sites, nobody’s going to pay for them.

Who uses Pheed?

Pheed is known for its young user-base, and most of its fans are between14 and 25. Celebrities such as Miley Cyrus and Paris Hilton are also popular on Pheed. The idea was that more and more celebrities would start using the site and charging subscriptions to their Pheeds, but it seems most of them have better things to be doing.

Why should you care?

Unless you’re in the entertainment industry or teens are your target market, you probably shouldn’t care. Initially, there was a lot of talk about how Pheed could be one of the next big social networks — mainly because of its business plan — but that never really happened. 

Is Pheed good for marketing?

Again, it really depends on your market. Musicians, artists and clothing brands might stand a chance, and they can use Pheed in the same way they’d use any other social network. We’re not sure how well a marketing campaign would work, though, if it was all contained within one app. 

Ready to level up? Subscribe to get Ghost Tips and we’ll give you a boost!