Category: Media Relations

How to Leverage Content to Build Brand Trustworthiness

9/20/2019

by Dan Matthews, Business Marketing Specialist, Guest Contributor

Marketers are constantly talking about content these days. And why not? In the modern marketing world, content is king. It can help with your online search engine rankings, e-commerce sales, and customer service. It can also be a key factor in developing a keen sense of trust between your company and its customers.

Often things like developing quality products, properly securing data, and putting minds at ease through responsible retention and destruction of business documents are touted as ways you build customer loyalty.

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The Benefits of Creating a Financial Plan for Your Company

9/19/2019

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by Alexis Walker, Guest Contributor

Any business owner or entrepreneur will tell you that creating a sound financial plan for your company is one of the most important steps when trying to generate more revenue and become successful. There are numerous advantages of creating this financial plan, and most of them revolve around providing your firm with certain market stability. You can’t possibly expect to conduct your business properly if you don’t have everything carefully planned out financially.

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How Has Digital Marketing Changed in the #MeToo Era?

9/6/2019

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by Frankie Wallace , Guest Contributor

The business world has rightfully earned itself a reputation of treating women disrespectfully. Stories of sexual harassment, assault, unequal pay, and other forms of discrimination run deep alongside the traditions of Wall Street. For a long time, progress in this area was excruciatingly slow.

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What Digital Marketers Can Learn From the Success of Vaping Companies

8/21/2019

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by Frankie Wallace , Guest Contributor

From 2016 to 2017 the e-cigarette company Juul’s sales grew by 641%, and the company went on to more than triple its growth in 2018. However, their booming business didn’t all come from smokers trying to replace their cigarette addiction with what they perceived to be a healthier alternative; it also included a significant number of teenagers. This naturally led to a public outcry that has been growing ever since.

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Why Digital Marketers Should Make Diversity a Priority

7/30/2019

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by Frankie Wallace, Guest Contributor

Diversity and marketing should always go hand in hand, but the importance of diversity in the marketing world often goes overlooked. When your marketing agency prepares to hire additional staff or goes to work on a new campaign for a client, including diverse perspectives in both instances can offer valuable benefits.

With a more diverse workplace, your agency can enjoy improved productivity and more creativity, delivering better results for your clients and even improving the public perception of your agency.

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Advanced Corporate Event Planning Guide

7/24/2019

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by Alexis Walker, Guest Contributor

Planning a corporate event is a concept that counts both among networking and marketing, which is why every single entrepreneur out there needs it. Regardless if it’s meant to attract investors, strengthen brand image or reward staff members, organizing a proper corporate event is far from being a simple thing. Still, for those who know what they’re doing, it’s quite easy to achieve the intended effect. With that in mind and without further ado, here are several advanced tips for planning a corporate event.

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What do you need to know about Salesforce DX?

7/15/2019

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by Evans Walsh, Guest Contributor

Well, talking about the Salesforce DX, then the first thing that comes to mind is that it is exciting tools which are provided by Salesforce to provide a better user interface to its users. The same tool or you can say the application is like the product from Salesforce or Salesforce itself. It is an application for companies, or they can also say its a cloud computing application which helps them perform and function easily and simply. Not only this, the same application, i.e., Salesforce DX provides the proper integration to your business and also all your projects and plans that you create in your company.

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What Artificial Intelligence Actually Is

6/28/2019

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by Ram Tavva, Guest Contributor

What is Artificial Intelligence?

Artificial Intelligence is the branch of science which seems to make machines perform as if they are thinking for themselves. It helps a machine to perform tasks now, which could be performed only by humans earlier, and which requires the ability to reason, learn, and solve. Driverless vehicle is an example. Artificial Intelligence enables the vehicle to learn about its surroundings and to make appropriate decisions to reach the destination safely without any human intervention.

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6 Business Takeaways from a Car Salesperson

6/24/2019

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Sales is not a career for the faint of heart. Not only is it an extremely competitive field — strategies for a successful pitch can also vary dramatically from client to client and industry to industry.

For example, convincing the buying committee of a Fortune 500 to invest in your business solution takes time, planning, and preparation; it’s a sale that will not happen overnight. However, a jeweler selling a diamond ring to a love-struck bachelor is merely reading the buyer to find the right price range, and will likely close the sale that day. Two very situations, but both require a degree of persuasion and finesse.

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How Interior Color Can Influence Warehouse Performance

6/14/2019

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by Edwin Deponte, Guest Contributor

Day in and day out, warehouse performance look exactly the same. In and out deliveries, stock inventory, maintenance and monitoring, and a wide array of different day-to-day warehouse operations. Warehouse spaces are usually depicted as dull, boring, and uninteresting. Services come and go, interior is the least priority, and employee work efficiency and productivity tend to decrease from time to time. With all these factors, how can you help accelerate warehouse performance or work efficiency and productivity?

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