Big data swept by companies integrating the latest digital innovations are now becoming more and more commonplace.
Massive quantities of data are collected from different digital products and platforms, and even smart devices are always connected to the internet. All these gather and transmit detailed information.
It is no wonder that customers are also demanding, in a greater capacity, best practices from companies that collect all this information. Some companies are open about their big data practices, but sadly, some are not.
by Manev Dave | Guest Contributor | Digital Marketing
Why the uproar in content marketing? Hasn't content always been center stage? The truth is, first of all, there was only content in websites. In fact, content was the basis of what propelled the internet into the most important invention of modern technology.
Ironically, even after the tech boom and the digital marketing big bang, content still has a significant impact on customers and sales. Instead of diminishing in power, the content has become more useful than ever. In the eCommerce development process, this is a very important part.