Blog Archives

What Are the Best Ways to Provide Excellent Customer Service?

9/18/2017

by Guest Contributor

Customer service is a bit of a lost art. Not everyone is trained in how to provide it, but we all know it when we experience it. Sometimes it is bold actions that are required, and other times small gestures show that you care about your customer.

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Facebook Look-a-Like Campaigns + Pixel: An Undervalued Marketing Tool

9/18/2017

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by Ivan Serrano, Guest Contributor

Your digital and social media marketing strategy could be doing better if you took advantage of Look-a-Like campaigns and Pixel.

You no longer have to write bogus articles to communicate effectively with your prospects and customers. Why is this? Social media apps take up more than 60 percent of all the time people spend on their phones – an average person will click on the Facebook app at least ten times a day, this presents a huge marketing opportunity, don’t you think?

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How to Craft User-Friendly SEO Content

9/15/2017

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by Lauren McLaren, Guest Contributor

Content has played a pivotal role in search engine optimization (SEO) of a website and deciding the overall ranking of it on the search engines. Following the Google's algorithm updates like Hummingbird and Panda, the importance of including high quality content on a website has increased even more.

A web page that has a good quality content will escalate higher in the organic search results of Google. Whereas a poor quality content will not only get penalized from Google but will also make your audience to look for other options.

Therefore, it becomes vital that the content which is crafted should have a good readability with your viewers and also which the search engine crawlers are able to index.

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Author of the Week: Molly Tanzer

9/12/2017

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by Will Viharo

They say genre fiction gets no respect. I’m not sure who “they” are, but that seems to be the general perception, at least among genre authors. The bottom line: the “literary” establishment won’t take you seriously if you write anything other than “serious” fiction, even if hardly anyone actually reads it.

Fans of fantasy, horror and science fiction know otherwise. Many of them also know and love the work of Molly Tanzer, who has garnered accolades that would make any writer of any calibre, in any field, flush with envy.

So there.

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Identifying and Capitalizing on the Next Big Trend

9/12/2017

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by Ben Allen

Smart business owners and entrepreneurs are always trying to figure out the next big thing so they can make money off of it. Early adopters of a big fad or trend have extra time to perfect their product or service before others, giving them a leg up on their competition.

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Holding Down Your Cyber Fort: Seven Truths About Website Security

9/6/2017

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by Jess Camacho, Guest Contributor

The most important thing about the Information Age is information itself, which is critically vulnerable as it flows around freely in the web. If you’re running a digital marketing company, your customers’ information is the lifeblood of your business, and its security is of paramount importance.

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Author of the Week: NIck Mamatas

9/5/2017

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by Will Viharo

It’s hard to envy (or at least resent) an intimidating talent like Nick Mamatas, because even though he is incredibly accomplished and extremely prolific in several literary fields, he remains humble, accessible, forthright, and sincere.

These qualities no doubt helped endear him to a writing community filled with competing egos, but what really sets him apart is his work, in terms of both scope and depth. He also boasts a keen understanding of the marketplace, a key component of any success story, but particularly when it comes to the often confusing and contentious arena of publishing.

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Forward>>

What Are the Best Ways to Provide Excellent Customer Service?

Facebook Look-a-Like Campaigns + Pixel: An Undervalued Marketing Tool

How to Craft User-Friendly SEO Content

Author of the Week: Molly Tanzer

Identifying and Capitalizing on the Next Big Trend

Holding Down Your Cyber Fort: Seven Truths About Website Security

Author of the Week: NIck Mamatas

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