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Empathy Mapping: A Consequential Ingredient of Your Content Strategy

8/5/2020

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by Melissa Calvert, Guest Contributor, Digital Marketing
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Photo by Nicola Fioravanti on Unsplash
When we talk about empathy in our marketing and content strategy, it refers to visualizing users' attitudes and behaviors to help organizations and businesses understand end-users more adequately. 

Empathy mapping, for instance, uses customer or user personas to jot down what users say, think, feel and do in regards to offered services and products.

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8 Computerization Apparatuses To Augment The Effectiveness And Streamline The Business Forms

8/4/2020

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by Hermit Chawla, Guest Contributor, Business | Digital Marketing
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Photo by Jeswin Thomas on Unsplash
​Best Network Marketing Software, product management software, Meeting scheduling software, etc there are a number of software that the companies utilize to make their work flow smooth, effective, and efficient. But it's really important to choose the right technology when you are just starting out and taking that fact in mind so here we have compiled 8 computerization apparatuses that would help you to augment the effectiveness and streamline your business. Now, just put your attention here and go through them.

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Coronavirus Impact on Marketing, eCommerce & Advertising

8/3/2020

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by Nick Brown, Guest Contributor, Business
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Photo by Adam Nieścioruk on Unsplash
Let’s get one thing straight – this virus is no joke. It affects every single element of our lives, including how we interact in our day to day lives, getting groceries, and of course, our health. It stands to reason that all of these effects would be reflected upon the way we work and the way we do business.

The impact Covid-19 has on every facet of the business is staggering. In this article we will go into detail on what the repercussions have been, and how your business might just navigate itself out of trouble.
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