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Social Media Marketing and The Power Of A Social Network

3/19/2018

by Melissa Turner, Guest Contributor

Probably all businesses around the world, have considered using the social media to help spread the word about their own business. In fact, small businesses are more inclined to use social networking sites such Facebook, Instagram, LinkedIn, Pinterest, and Twitter, to help promote and expand the reach of their business.

Game-Changing Ideas Are Up for Grabs on Social Media

3/16/2018

by Mary C Long

For brands and businesses to stay at the top of their game now and in the future, innovation and speed to market are paramount, and ideas are the hottest commodity of all. Luckily, ideas are ripe for the picking on social media.

Importance of Hiring Professional Web Experts

3/15/2018

by Marie Thomas, Guest Contributor

These days, websites are being created every day. It is because a growing number of people use the Internet to explore products/services/information, etc, on the global internet. When a website is created, it demands proper maintenance and care in order to perform as per expectations.

How to Develop a Good Content Strategy for Your Online Business

3/14/2018

by Raul Harman, Guest Contributor

Content marketing is one of the best ways to build your brand and establish a firm connection with your customers. It comes down to creating quality and interesting content related to your industry and posting it on your website and social networks. The content can be of literally any kind – blogs, vlogs, short videos, memes, infographics, etc.

Author of the Week: Jedidiah Ayres

3/13/2018

PHOTO: SCOTT PHILLIPS

by Will Viharo

Writers are as unique and different from each other as people are. In fact, writers actually are people when you get to know them. And the best way to get to know them is via their work, since that’s where their (okay, our) deepest, darkest secrets are creatively exposed. And the truth is, they're not really that much of a secret.

This is also why readers respond to a particular author’s work, because that truthful revelation of common goals and grievances can make the human condition a somewhat less lonely experience, regardless of cultural background.

"Rural noir" specialist Jedidiah Ayres already knows all this, and he practices what I’m preachin’, in a dirty, down home way.

How to use CLV to Create Killer Digital Marketing Campaigns

3/12/2018

by Ryan Del Villar, Guest Contributor

CLV or Customer Lifetime Value is a gravely underused metric in Marketing, which is surprising given the value it can bring.

The metric measures the profit that any single customer brings to your businesses. It then enables you to focus and tailor your marketing efforts to nurture and retain their loyalty.

When and How to Update Your Old Content

3/10/2018

By Ben Allen, Guest Contributor

One of the major parts of a successful content marketing campaign is that you are constantly putting up new content. Whether it’s once a week or once a month, if you keep putting up good content, you are going to find some form of success.

25 Socially Strong Entrepreneurs Every VC Should Be Following

3/9/2018

by Mary C Long

There are thousands of entrepreneurs out there working hard to get noticed for their disruptive ideas, their passionate drive to make the world a better place and their desire to change how we work and live. And many of those folks are successful, in part, due to winning ways they interact on social media.

Protecting Yourself Online: Why The Best Defense Is A Good Offense

3/8/2018

by Sabrina Clark, Guest Contributor

We have all heard the horror stories when it comes to privacy and protecting your information online. So naturally, being smart about the information you put out into the world (and practicing good security) is always advisable. But some people take that too far and won’t put anything out there (online) at all.

Unfortunately, sharing zero information online can eventually have the same effect as putting out too much information! Both can make you vulnerable to different kinds of attacks online. So shoot for the middle ground - an online presence that you control.

How to Quickly Build an Email List

3/7/2018

by Charles Dearing, Guest Contributor

Emailing is a forty-year-old technology and one of the very first benefits we have enjoyed from having access to the Internet. Early on, it proved itself a very valuable tool for marketers. There are issues with the way some are using it — no one likes receiving spam emails. But there is always plenty of room to do email marketing ethically.