by Will Viharo
When you tell someone you’re thinking of writing a book, you will most be likely be inundated with well-meaning suggestions, comments and questions from friends, family, and fellow authors. They may each offer interesting contributions to inform your mission. Or maybe not. Just how valuable is anyone’s advice when it comes to this esoteric endeavor, and when, if ever, should you accept it? Including right now?
by Mary C Long
Remember years ago when restaurants used to ask if you wanted to be seated in the smoking or nonsmoking section? Well, one day soon, a common question when participating in . . . anything, really, may be “would you like that with or without social media?” Sound far-fetched? Tell that to the 21-year-old woman who just had a brain tumor removed live on Twitter.
by Lily Bradic Twitter saw a 27.82% increase in favoriting when it switched from the star symbol to the heart. If you’re using emojis in your marketing, there’s a lesson here — and it’s this:
by Will Viharo
If you’re an independent author or publisher, you most likely have several social media platforms to promote your books – Facebook, Twitter, Google Plus, YouTube, Instagram, etc. They all beat a bullhorn as a method of communication. Plus they’re free. But one thing to keep in mind is that the opinions, attitude, and tone you express personally on your various accounts ties in directly to your professional image. You risk alienating potential readers if you aren't careful.
by Will Viharo
Most writers are solitary creatures by nature. Well, I am, anyway. I hate leaving my “man cave” for any reason. It’s much easier and more pleasant for me to do all my socializing, and promotions, online. But the reality of the business is brutally simple: if you want to have a career rather than a hobby, you may just need to step outside your comfort zone. Literally. That means attending conventions and applying for awards. I’ve done neither. Until now.
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