It will be challenging to adequately sum up this amazing adventure and incredible experience, but I will try over a series of upcoming blogs to share with you not only what I taught, but much more importantly, what I learned.
SEO (Search Engine Optimization), apart from creating links, marketing, etc., essentially decides your website’s position in the search result page (also known as SERP, Search Engine Result Page). The behavior of SEO towards your website is remarkably steered by the architecture and content of it. When it comes to SEO, the focus obviously is on the organic search (it means only the direct search is done by a user and is not the paid or social search), and Google accounts for 90% of global organic searches. There are a few optimization advices for your website that help you climb up in Google or any other SERPs:
Green products and initiatives are already a tough sell for many audiences, but marketers make it harder when they ignore or assume facts, or are simply unaware of certain dos and don’ts.
From over-estimating product worth to overestimating one’s own awesomeness, two green marketing campaigns which could have performed better follow – along with ways you can learn from their mistakes. Hopefully these lessons will prevent your campaign from landing on a similar “let’s review where they went wrong” list!