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Web 301: Is Your Website Social Worthy?

1/13/2015

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by Lily Bradic
The ever-evolving nature of social media means that all brands have access to a modern, up-to-date platform through which to communicate with their audience. Used efficiently, social links can bring more traffic to your website than search. But, if your website is stuck in 2003, all that traffic means is a high bounce rate. 

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4 Posts People Keep Falling For on Facebook

1/9/2015

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The NewYear has barely begun and already there’s a new hoax gone viral about copyright protections on Facebook. Never mind the fact that once your stuff is on the Internet it’s OUT THERE, so the horse left the barn a long time ago and making a big deal about closing the door now is completely ridiculous; let’s talk about the fact that this is not our first go ‘round with this type of thing. For some reason, no matter how often they’re proven to be hoaxes, some people continuously fall for (and share) these four types of posts. Are you one of them? 

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Web 301: Branding Social Media Images

1/7/2015

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by Lily Bradic

Creating images for social media campaigns takes time and energy. Whether you have designed an infographic, an image macro, or simply taken an interesting photo on your iPhone, you’ll want to make sure you’re rewarded for your efforts. 

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Your eBook: For Free, Or Not For Free? That Is The Question!

1/7/2015

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by Will Viharo

When you finally publish your eBook, the question becomes: do you want to make money, or do you simply want your work to be read? The distinction between these two goals is being defined by the realities of the marketplace these days. A company called Scribd is dramatically changing the game yet again – and even Amazon is responding to the new trend of subscription-based online libraries. Which is good for them - maybe not so good for you.

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Sony/Xbox and the Rise of Commercial Cyber Attacks

1/6/2015

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by Geoff Gillette

Nearly anyone with a Sony Playstation or Microsoft Xbox knows that Christmas was a sad time this year, due to the respective networks being taken off-line by a Distributed Denial of Service (DDoS) attack purportedly carried out by a collective known as the Lizard Squad. The group claimed they performed the cyber attack to show how little of console owners' hard-earned fees go toward security on those networks. 

However, recent news articles seem to indicate the group may have just done the hack to advertise their services.

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