YouTube Marketing Ideas in 2023: 7 Ways to Make Your Commercial Video Highly Converting

by Natasha Rei
GUEST CONTRIBUTOR
Digital Marketing

With millions of content uploaded daily, YouTube is one of the most content-rich social platforms to dive into. As it gets easier for us to look for any video, it's a whole different story for advertisers.

It has been a while since businesses have used YouTube as a channel to launch their commercial videos.

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In fact, 70% of users state that they’ve made purchases after seeing the products on YouTube ads.

However, the game of making your commercial video highly converting on YouTube isn't plain sailing. So we've rounded up some essentials to help you optimize your video ad performance on the platform. Keep reading!

Why YouTube Marketing Matters
YouTube is the largest video-based platform and second largest search engine after Google. With billions of monthly active users makes YouTube a powerful platform for reaching and engaging with target audiences.

Many businesses have invested in YouTube marketing to achieve their business goals. YouTube marketing involves creating and promoting videos on the platform to achieve business goals.
If you decide to expand your marketing efforts on YouTube, it requires you to create various types of content. Some of the most effective ones include branded videos, product demonstrations, tutorials, and reviews.

Having professional business content helps you build credibility and trust with audiences. Here are some more benefits of YouTube marketing:

• Large audience base: YouTube has over 2 billion monthly active users, meaning it has a large audience that the video can reach.
• Cost-effective: Creating videos for YouTube can be relatively inexpensive, especially compared to traditional forms of advertising such as TV commercials.
• Targeted advertising: YouTube's advertising allows marketers to target certain audiences based on demographics, interests, and behaviors.
• Measurable results: YouTube's analytics tools provide detailed information on video performance, such as views, engagement, and conversion rates, which can help marketers to track a campaign performance and make data-driven decisions.
• Brand building: YouTube is a great way to build brand awareness and establish a brand's presence online.
• Greater engagement: Video content can be more engaging than text, images, and audio, which can lead to higher levels of engagement and conversion.
• Increased Visibility: YouTube videos can be easily shared on other platforms and embedded on websites, which can help increase visibility and reach.

The 7 Ways to Make a Commercial Video Highly Converting
As you've discovered how impactful YouTube marketing is, it's time to delve deeper into the main discussion. Below, we've pieced together the seven ways to make your commercial video highly converting on YouTube.

#1. Create a Targeted Video Ad
A targeted video ad can boost your campaign's performance and reach your target audience effectively. Define your target audience by identifying their demographics and behaviors. 
For example, you may want to target women aged 25-35 who are interested in fashion and beauty products. Develop a message that will resonate with your target audience and aligns with your marketing goals.

Decide on the ad type that best suits your message and target audience. For example, a skippable video ad might be a good choice if you're promoting a new product, while a non-skippable ad might work better for a brand awareness campaign.

#2. Keep It Short and Concise
The best way to grab the viewer's attention right off the bat is by creating short YouTube commercials. Keeping your video commercial short helps you relay messages quickly and convert people faster.

Some best practices for creating a compact YouTube ad video are focusing on one key message and using simple, clear language to convey it. Remember to use a tone and language style that resonates with your target audience best.

Furthermore, use high-quality images and videos to make the ad more engaging and memorable. To maximize engagement, keep the ad short, around 15 seconds or less, as viewers may lose interest if the ad is too long.

#3. Create Captivating Thumbnails
Thumbnails are the first element to make contact with audiences. So creating captivating thumbnails is obligatory. YouTube ad thumbnails can help to increase the ad's click-through rate and reach the target audience.

Here are some practices you can use when creating thumbnails for your YouTube commercial:

• Use high-quality images: Include high-resolution images that are clear and visually appealing.
• Use bright colors: Bright colors make your thumbnails stand out and grab the viewer's attention.
• Show the product or service: Include an image of the product or service in the thumbnail. It helps viewers get an idea of what the ad is about.
• Display text sparingly: Use text sparingly and ensure it is legible and relevant to the ad's message.
• Be consistent in style: Make a consistent style for all your thumbnails to create a strong brand image.
• Test different thumbnails: test various thumbnails to see which one performs best and use the feedback to optimize the thumbnail.
• Use a human face: Add a human face on the thumbnail, as it can increase the click-through rate because people tend to be more attracted to faces.

#4. Optimize for SEO
Optimizing for SEO is essential for any video content on YouTube. A well-optimized video ad, such as using targeted keywords and enhancing the video setting, can increase content visibility and reach your target audience.

Use keywords in your ad's title and description that are relevant to the ad's message and your target audience. Also, add relevant tags to make it easier for people to find your ad.
Additionally, you can enhance the video settings by improving the resolution and frame rate to ensure your ad is high-quality and easy to view. If you want to escalate your ad performance, consider adding transcripts and closed captions to reach wider audiences.

#5. Optimize the Cost-Per-View (CPV)
Cost-per-view (CPV) is a metric that measures the cost of an ad campaign on a per-view basis. Optimizing the CPV of your YouTube ad can help to increase its cost-efficiency and reach your target audience at a lower cost.

Here are some ways to optimize the CPV of your YouTube ad:

• Target specific demographics: Use YouTube's targeting options to reach specific demographics, such as age, gender, location, and interests. 
• Implement keywords: Add keywords in the ad's title, description, and relevant tags to the ad's message and your target audience. 
• Use ad scheduling: Use ad scheduling to run the ad when the target audience is more likely to be active on YouTube. 
• Try bid adjustments: Consider bid adjustments to increase or decrease the bid for specific targeting options, such as age, gender, location, and interests. 
• Optimize ad formats: Enhance ad formats that are most effective in reaching your target audience, such as skippable or non-skippable ads, and adjust the format based on performance.
• Do retargeting: Use retargeting to reach viewers who have previously interacted with your brand, as they are more likely to convert.

#6. Try Remarketing Your Ad
Remarketing is a strategy that allows you to target viewers who have previously interacted with your brand on YouTube. This strategy helps you reach viewers who are more likely to convert and increase the effectiveness of your ad campaign. 

Remarketing your ad requires you to create a remarketing list of viewers who have previously interacted with your brand on YouTube. This can include viewers who have watched your videos, subscribed to your channel, or engaged with your ads.

Moreover, create a new ad and campaign in YouTube Ads, and choose "Remarketing" as the targeting option. Then, select the remarketing list you created in step 1 as the audience for the campaign.

You can also consider dynamic retargeting to show viewers ads relevant to the specific product or service they viewed on your website. Not to forget, use personalized messaging in your remarketing ads that speak to the viewer's interests and behaviors.

#7. Enhance Your Ad Targeting
Enhancing your YouTube ad targeting can help increase your ad campaign's relevance and effectiveness. You can reach the most qualified audience and achieve your marketing goals by targeting specific demographics, interests, and behaviors.

Start by performing demographic targeting, which covers specific age groups, genders, and locations. You can continue by utilizing internet targeting to reach viewers based on their interests, such as hobbies, entertainment, and lifestyle.

There are some other targeting that you can use, which are:

• In-market audience targeting: In-market audience targeting helps you reach viewers who are actively searching for and considering products or services like yours.
• Custom affinity audience targeting: Custom affinity audience targeting can reach viewers based on their interests, behaviors, and browsing history.
• Keyword targeting: Keyword targeting can effectively reach viewers based on the keywords they have searched for on YouTube.
• Topic targeting: Topic targeting allows you to meet viewers based on the topics they are interested in.
• Placement targeting: Placement targeting expands your audience reach on specific YouTube channels, videos, or apps.

Takeaway: Track the Metrics
To wrap up this discussion, there’s one more important point: tracking vital metrics on your YouTube commercial is crucial. It helps you measure your ad campaign's performance and make data-driven decisions. 

Some important metrics to look at include impressions, views, engagement rate, CTR, conversion rate, Cost-per-view (CPV), and Return on investment (ROI). YouTube Analytics allows you to track the progress and help you make adjustments to enhance the ad's performance.

In conclusion, creating high-converting commercial videos on YouTube won't be an easy game, but an effective way to reach and engage with a target audience. The above points can help you optimize your YouTube video commercial and achieve your business goals.

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ABOUT THE AUTHOR

Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.

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