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Industry Insight

Your Guide to Halloween Marketing In 2016: Infographic

10/26/2016

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by Sabrina Fenster

​Halloween: the silent thief. With an average $8.4 billion being spent this year alone, equalling a $1.5 billion increase from last year, Halloween is really killing it (in a spooky way)!

border:0px;vertical-align:rightCLICK TO TWEET!
Halloween is really killing it (in a spooky way)! INFOGRAPHIC http://buff.ly/2eDpimH #marketing


To break that down a bit further, the four main categories that make up that spend are as follows : Costumes ($3.1B), candy ($2.5B), decorations ($2.4B), and greeting cards ($390M). That might sound like a lot of candy corn and witch hats, well, because it is!

​Batmen, Witches and superheroes will abound this year, as those are the most popular costumes. And if you’re one of those people who likes to dress up their pets, you might want to consider a hot dog or barking pumpkins! Because those are winning in terms of pet costumes.
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If you’re trying to get in on the action, go ahead and check out this infographic by The Shelf to get the full run-down on everything Halloween.
Courtesy of: The Shelf

Did this fun infographic tickle your gooley Halloween fancy? And if so, did it tickle it so much that you feel inclined to share it on your own blog? If so, here's a handy code-snippet for you to use. :) Just stick it into an html block on your post, and voila. 

<div style="clear:both"><a href="http://www.theshelf.com/the-blog/halloween-infographic"><img src="https://s3.amazonaws.com/theshelf-email-marketing-images/blog_graphics/halloween-infographic/halloween-infographic-the-shelf.jpg" title="Trick Or Treat Your Way Into Halloween Sales Like A Pirate: Infographic" border="0" /></a></div><div>Courtesy of: <a style="text-decoration:underline; color:#11d3c8;" href="http://www.theshelf.com/the-blog/halloween-infographic">The Shelf</a></div>

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Sabrina Fenster is the Marketing Manager for The Shelf, an influencer marketing platform that enables brands and agencies to work with the most relevant influencers, using data to maximize the returns. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family spaces. ​

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