Discover key points that Google emphasize on whenever a new post comes up online.From news websites, internet-based retail stores to blogs, there are checks and balances that leading search engines like Google have put in place to control and guide publishers. You wouldn’t want to become a victim of Google Penguin because of failing to abide by these rules. First; What is Your Niche? There are many options to explore and finally settle on an idea that will see your website grow into something big. It goes beyond having a good mastery of content creation. It is to say, those who provide readers with fresh, new and unique information need to do more. They must invest their time in research; remain professional and abide by the rule to remain in the good books of Google. Follow Google’s Rules and Guidelines You can have as many posts as possible, but it is imperative to understand what content is king means. Without it, there wouldn’t be a website in the first place. By following rules and guidelines for putting up a post on the web, you are making a commitment to Google’s terms and agreements with publishers. Crucial Content Elements that Matter to Google Having taken the aforementioned areas into consideration, it is time to improve your content for more exposure. Remember, everyone wants to appear on the First pages of Search engines because it always translates into good business. The following are thus key areas to which, the world’s largest search engines pay attention. Plagiarism There are always the bad eggs in the world of blogging. Those who do not want to write their posts from scratch. They want to copy, cut and paste and yet, know nothing about source attribution. The truth is; copy-cut content will have a negative impact on your credibility because Google’s Penguin is always on alert. Before you know, the website or page will be flagged down and put under review. It means, copyright issues are some of the key concerns for Google and the aim is to promote fair play online and quality of content. Keywords/Adwords/Backlinks Searching engine optimization, abbreviated as SEO plays an all-important in content creation and publishing. And even those the rules regarding the same keep change, Google is always on the lookout for practises that violate its SEO terms and use. Anyone who tries gain undue advantage by spamming content with a keyword is always likely to suffer a fate of hefty penalty. On the issue of outbound/backlinks, it is imperative not to overcrowd a site with links to other websites. Knowing how to get quality links is worth more than a hundred ones from lowly ranked sites. Google pays close attention to this for content/site/page indexing. Quality of Content Internet users consume tons of information. Competition in business allows for related content and if you must lift anything from another website such as images, source attribution is necessary. It is noteworthy that when search engine spiders are crawling websites, they use advanced algorithms that categorize related content before indexing in order of quality. Usually, the ideal length of content finds its way to the top of because there is a lot of information, keywords and anchor texts to crawl. Quality of the content you publish is also important because of it, Google is able to determine what to exclude from ranking and what to place on the first page. Conclusion Online success does not depend on how much you know but sticking to Google’s terms and guidelines on content publishing. Starting a website only for it to be blacklisted in a few weeks is a nightmare no wants to experience. With the key areas highlighted and explored in this post, you should henceforth steer clear of trouble.
Author bio:
Betsy Randall is a blogger and a writer at AssigmentGeek. In her articles she covers a variety of topics, but she is most passionate about technology and content marketing.
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