Why You Should Choose a Niche for Your Blog

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by Ivan Serrano, Guest Contributor

Content providers create content for various reasons. Some bloggers want to express themselves freely and so they will opt for a niche-less blog while others will want to create content that their targeted audience is looking for. Several debates have been had on this subject, with pros and cons for each, but there seems to be no consensus yet in where or not you should niche up.
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So, does your blog need to entirely focus on a specific audience? From personal experience, it should and this article will give reasons in favor.

Authority Content
When you specialize in a niche, you become an authority in that field. Say, for instance, you focus on highlighting the duties and mandate of an Ontario depression disability lawyer. You will not only need to learn a lot on the topic, but you will also have to meet a few such lawyers to quote whenever you make reference to them. This establishes you as an authority on the subject, which then means people will come directly to your blog for information as they know it is authentic. You will pull more traffic and convert more people through a site with such authority.

Builds Loyalty
When you choose a topic and decide to address all that pertains it, you are likely to build an online community that will follow you religiously and interact with you on that matter. One of the best ways to explore content is ensure you speak about things you are passionate about and in the way you see them. This means not being afraid to go against the grain. Matter of fact, arguments bring out the best interaction as you’re audience gets to speak their mind to – whether in agreement of your article or against it. They will keep coming back for more of these pieces, trust me.

Makes Content Creation Easier
While it may feel restricting to some, the majority of bloggers find it easier to create content when they know what their audience expects. Finding topics to write about is difficult enough, and it is only made worse by the lack of direction. If your niche is on cryptocurrency, you will find it easier coming up with something new to write each week as opposed to when you have no one single direction. You can even come up with a number of topics at the beginning of each month to make the process much easier.

Can’t Find a Niche?
Finding a niche should not be rocket science. Content creation is best when you write about things you are passionate about, so start with your life experiences. Are you a pet lover that has quite a lot to say about your furry friends? Then create content around this as long as you ensure that it is value additive. Followers want fun and value in one package. Each article will tell you how your audience reacts to your pieces and you could even encourage them to let you know the content they would prefer.
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