Why the Video Marketing Trend Will Only Get Bigger in 2017

​If you are starting to think about marketing trends for your personal brand or small business because the new year is looming, you are going to want to think about video more than ever before. Video marketing is not going away any time soon; instead, it is set to become even bigger in 2017.

So whether you are a video do-it- yourselfer in London or you are looking to hire video production companies in Tampa Florida, here are some reasons why you should expect to invest a lot of time, creativity, and money into your video marketing for 2017.
​
Facebook Video Consumption is Up
Facebook is one of the biggest social media sites for businesses and personal brands to connect with their followers. Businesses of all sizes, including popular personalities, all have their own pages from which they broadcast information and entertainment, as well as engage with their fans.

In the last year alone, Facebook video daily views have jumped from 1 billion views per day up to 8 billion views per day. The posts on Facebook that get the most interaction, including shares, tend to be the posts that have a strong visual element, such as an image, a gif, or video content.

Facebook users are moving away from reading large blocks of text and are instead gravitating towards engaging and entertaining video content. Therefore, if you use Facebook in any way for your marketing plan—and you definitely should be—expanding your video offerings is certainly something that you want to focus on for 2017.

Living the Live Life
While the production value of a video can certainly help determine its view numbers, sometimes it is about the content, rather than the quality. Live video is a huge trend right now that doesn’t seem to be going anywhere.

In the past, if you wanted to do a live broadcast, you would have to either own a lot of really expensive equipment or hire a webcasting company that would arrive with a huge amount of gear and a huge crew, as well as a huge bill. For many marketers, that’s not a viable option. However, sites like Facebook and YouTube are making it more accessible to smaller businesses to broadcast live and even archive their videos for people who might have missed the live show. This means that if you have a large social following from around the globe, nobody has to completely miss your big announcement or the behind-the-scenes moment you shared just because you didn’t time everything out around different time zones.

Combining high production value video content and lower-tech live streaming from your smartphone is a great way to also present different personalities within your video marketing strategy. Highly polished content always packs a wow factor but it might slowly rob your brand of its human element. Live video can help balance that out by showing yourself or your team being themselves and doing what they do in their natural environment.

​Multiple Platform Solutions
One thing about video marketing that can either be harnessed as a powerful tool or can become a thorn in your side is the multiple social media platforms that each have their own standards or requirements.

Companies used to be able to just make their video content, upload it to Facebook, and share it across their social platforms. These days, though, shared links don’t really do as well as native content, which is content uploaded to and hosted by that particular platform.

​The problem is that each of these social media outlets has different requirements regarding size, length, and even video shape and orientation. It’s really enough to make someone throw their hands up and wave a white flag. However, with careful planning, and a good creative team, it isn’t as hard as it sounds to formulate video content that can be shot and edited to work with each of these sites and their requirements.

In many cases, with the exception of apps like Snapchat, which favors vertical content, and Instagram, which can handle landscape content but really does work better with a square format, landscape is the way to go. From there, it’s just about how you edit your story. If you’re using a narrative format in your content, it really just comes down to clever cutting so that you can tell the same story on each platform without losing the marketing message. Doing this right will allow your content to be natively shared on each platform, and that can greatly expand your reach.

Now that you know a few of the reasons why video marketing is set to get bigger, and how the trend is expected to grow, definitely leave room in your budget for this promotional technique in 2017.