What is Ghostwriting? Writing For Websites

by Kim Niemi

Last week we started to delve into types of writing that you may never have considered before which qualify as ghostwriting. This week our series continues with a focus on writing for websites.

​In addition to the cushy, regular blogging gig every writer wants, there’s a lot of writing that happens around websites, both upon their creation, and when they are routinely redesigned or updated.

Who do you think writes the welcome message and initial site description on the home page? Who writes the “About” info? Who crafts the bios of dance teachers, musicians, carpenters, lawyers, and realtors? Magical elves and fairies called ghostwriters, that’s who.

What else might you be called to write for a newly designed or revamped website?

• Practice group descriptions for law firms
• Class descriptions for a community college
• General information pages for any number of local businesses, from dance studios to electricians to pest control

These types of assignments aren’t going to give you an author credit on the website, but depending on the business you may be allowed to use excerpts to get additional work.

Most webmasters only deal with the design end of things, and leave the writing to the business owner – who hopefully is smart enough to hire you.

Of course, we here at DMG can take care of both the design element and the writing side, so if you need a website of your very own, give us a shout. 
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