What Are The Benefits of Podcasting For Better Marketing For Brands?

by ​Sujain Thomas, Guest Contributor

Marketing has many facets, and also it’s much important that as per your gender, personality, and style, you should find out which form of marketing suits you the best. And you should give more stress on that only. One of the areas which many marketers do not touch much, but which offers excellent results is podcasting. If you are a good marketer, then you must learn to create your podcasts. And if you are a lady, then you obviously should give this a try. Confused about the relationship between a lady marketer and podcasts? Well, read on more to understand.

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Women can do podcast marketing
It has been discovered in all parts of the world, that women are better salesperson and marketers. The voice of a woman works like magic in most of the cases in promoting a business, promoting sales, convincing people, explaining things, etc. And the reason behind that is the attitude. Women have their inborn capacity to treat the person opposite to them patiently and give answers and explanations to things in a most sorted, easy to understand manner. This is the feature of females, which has been giving the world the most promising Montessori and nursery teachers in the form of females, and public relation executives and officers in the form of females.

There are many more roles, like radio jockeys, news readers, show hosts, etc., which are best done by females. And if you are a female, then now is the time for you to check your skills in podcasting, and in internet marketing, where your voice can win the web world. Irrespective of the brand, a podcast can be effective for everyone.

Voicing a podcast
Voicing a podcast is perhaps one of the best things you can plan as a woman to implement your inborn skills. A podcast gives you the creative freedom to do something which is your creativity and style. Just like a quality performance is a quality podcast. Here no rules of SEO work when you speak. Here no scripts and codes are embedded in the talk and topic. It's just your style of delivering a topic, and unfolding facts about it slowly in an organized manner which creates a mystery, and then brings a solution to it slowly through the show. As the lady marketer you can give a very special and appealing voice to a podcast and make it sound even better than the topic makes it. Most importantly a podcast topic can get more convincing, and attention is captivating when there is a lady voice behind it.

Why people listen to podcasts?
The listeners of podcasts take out time for podcasts for some of the special features of it which are as follows:

• Just like a TV show, radio show, etc., a podcast also goes live on time, and people can follow you by following that schedule. It’s really easy to keep track of a podcast.
• One can download a podcast. And that's great about following podcasts. If one is busy in that schedule when the program goes live, then one can listen to it later. And as the podcast marketer also you can be sure that a big number of your regular audience would download the podcast for later listening, and you still can reach them anytime later.
• The downloaded files may get circulated through people sharing it. And this way you stand a better chance to get circulated.
• A podcast has a huge scope to discuss a topic in many ways throughout. You can bring guests into a podcast and can introduce opinions and comments of expert and celebs in the show too.
• A podcast, in general, is not bound by rules and regulations. You can be freely creative and insert your style just like your show. Hence, you may discuss many different things about the topic and place your own opinion gracefully.
• A podcast can be listened to on the go, while working without indulging the mind much in work, and also at leisure or in between a work break, etc.

You may not have a great personality or a beautiful face or figure, but only a nice clear and composed voice is enough for a good marketing podcast. And if you have that, you can win the market.

How to choose a topic for the podcast?
When you are podcasting for marketing, you must choose topics which are hot. Things which already are getting discussed on other sites and information exchanges on the web are hot, and such happening events and topics need to be discussed. They immediately seize the attention.

You may create your topics too. If you do this, you may have a different standpoint and can give opinion people would love to listen to. Things which are unique and different always gets heard.

You may choose to bring an expert to your show each day and invite the expert to start with a topic. This also helps get the listener’s attention.

You may address public concerns in your podcast topics, tell people to put their questions and discuss those on the next scheduled show. This way you can create a much better mark on the minds of your followers.

If there is a controversy somewhere in the web that relates to your niche, you definitely can address it and discuss it in the show.
This way you can choose varied topics for the best marketing podcasts, and add to the spice to it with special appeal and style in your female voice. And more podcasts in female voices are heard than the male-voiced shows.

Finally
Marketing with podcasts is not a new concept, and this has been in the market for quite many years. But the thing is recognition. Not many marketers recognitions it as an effective marketing technique. But if you use the right resources the right way you will always get curious listeners, who may later become your daily or regular listeners.

Author Bio: 

​Sujain Thomas is a data expert. She has been working with complex database architecture and big data analytics for almost eight years now. She has been helping many leading corporations optimize their customer service and product introductions as per big data analysis and predictive analysis.

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