DIGITAL MEDIA GHOST
  • Ghostwriting
  • Become a Ghostwriter
  • Digital Strategy
  • Indie Author Interviews
  • Industry Insight

Industry Insight

Web 101: What Is Google Plus?

4/27/2014

0 Comments

 
If you tried Google Plus when it first launched in 2011, you’ll be forgiven for seeing it as a waste of time. That said, in the last year or two, Google Plus has really come into its own — not because it’s changed much, but because it seems Internet users have finally figured out a use for it.
by Lily Bradic
What is Google+?

Google+ is one of the biggest social networks in the world. If you have a Gmail address, or a YouTube account, you probably have a Google+ profile already.

Who uses Google+?

We do, so you should come and say hi!

If you discount the people who are using Google+ because they have to (so they can comment on a YouTube video, for example) then you’re left with a surprisingly dedicated user-base, made up primarily of bloggers, marketers, social media experts, and people who work in the technology industry. 

Why should you care?

We did a post a while back on why you should be using Google+, so you might want to read that first. Here’s a quick recap:

  • With a Google+ local business page, your reviews and business details will show up in Google searches. Link your business profile to your website and you’ll be more discoverable in searches.
  • If content plays a big part in your online marketing campaign, Google+ is an ideal place to share it with a global audience. There are plenty of active communities on Google+, and a lot of them are really big.  
  • Google Hangouts can be used for more than just video-chatting with friends. Hosting Q&As or live events can help you build strong relationships with customers, and is also a good way to get feedback on your products and services.
Is Google+ good for marketing?

See above. Obviously, some companies will have more success with Google+ than others, but even if you don’t use it as regularly as Facebook or Twitter, you still need an account. For the Google juice, if nothing else. 

Want to learn more about social networks? Sign up to get Ghost Tips and you won’t miss a post!

0 Comments



Leave a Reply.

    Picture
    Become a Ghostwriter!

     

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer
 About | Contact | Writer Spotlight
 Privacy Policy | Terms & Conditions | Cookie Policy | Advertising Disclaimer
Digital Media Ghost  @2009-2024
  • Ghostwriting
  • Become a Ghostwriter
  • Digital Strategy
  • Indie Author Interviews
  • Industry Insight