Top E-Commerce Marketing Trends That Will Boost Your Business Online Sales

by Carol James, Guest Contributor

​Trade in goods via the Internet or e-commerce is the most successfully developing industry in the world. Back in the early 90s of the last century, it was difficult to imagine that an entirely new type of business would soon appear -- enterprises selling their own or other people's goods and services via the Internet.

​The efficiency of using the Internet surpassed all expectations: e-marketing allowed not only being in constant contact with a potential consumer but also tracking demand and sales statistics. Therefore, the e-commerce market trends are growing steadily. And to date, every manufacturer understands that if the Internet does not provide information about him and his products, a potential customer will choose a competitor.

Boost your business online sales with these marketing trends!

Therefore, it is not surprising that on the basis of traditional marketing, Internet marketing has formed the distinctive feature of which is that all network members are under comparably equal starting conditions.

Internet marketing is a set of measures used to promote the sale of goods or services on the Internet, affecting the essential elements of traditional marketing: the price, product trends, place of sale and promotion, the purpose of which is to make a profit.

Why should we use them in the business?
To date, as has already been said, most companies, regardless of the nature of their activities, turn to the global Internet to withdraw part of the online business and get additional sales, and often, recently, the Internet brings the bulk of sales. If correctly implementing your Internet marketing strategy, you can increase the efficiency of the business, which, accordingly, will lead to increased sales.

Internet marketing is very different from offline ways of promoting a business. The opportunities that Internet marketing has revealed allow us to grow, improve service, attract a large number of new customers, keep existing ones, develop trust, increase our popularity in the market, increase the competitiveness of the company, etc. That's why if you are striving to improve the company's position, you cannot do without Internet marketing tools.

E-Commerce Marketing Trends for Business
Personalization
Personalized marketing is growing. Today, most companies use customization of their marketing. This mainly applies to corporate pages and email-lists. And this is precisely what the consumer needs. Let's start with the fact that you would hardly want to be treated by the "dear number 123", from the point of view of the buyer.

Personalization has become one of the essential tools in LinkedIn marketing. This makes sense. Here will help the knowledge of the client's psychology. If a client sees that the company workers spent time and energy to find out some information about him or her, then there is a high probability that this client will reciprocate you, listen, and perhaps even make a purchase.
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Personalized Emails
It is the e-mail marketing of the new generation. It is unlikely that this type of Internet marketing will ever completely lose its relevance. Also, it is still one of the most popular tactics used by marketers and online shop owners. And if it is adapted to the current market conditions, it can still be quite useful. In order to get to the goal, e-mail newsletters should be as informative and concise as possible, not more often 1-2 times a month. Here you should focus on your expertise, objectivity, sending instead of the usual messages about discounts and links to articles in the magazine for customers. But it's also important not to overdo because nobody will read 40-page publications.

Conversations, Ask Customers What They Want
This is an excellent way to get feedback from customers. Dialogue is well suited to tools such as email polls. With the help of surveys, you can find out what your customers are interested in and what they expect. And to get the most significant possible number of answers, you can stimulate customers. For example, with more willingness customers will answer your questions, if you say that someone from the randomly selected respondents will receive $100.

Social Media
​Interesting and useful content
The ranking systems are developing faster, constantly improving the algorithms of search results. One of the main directions of their development is the definition of the usefulness of content for users. Analyzing behavioral factors, bots raise higher sites and pages in social networks with interesting and fascinating material that attracts the attention of Internet users. In the future, such a trend will only gain momentum. Therefore, it is always good to have some interesting topics for new posts.
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Interaction and involvement
Lack of good content leads to low participation. And without a high level of commitment, all the efforts are in vain. The lower its concentration, the lower the page goes down in the ranking of algorithms, which will automatically reduce their availability and will be classified as irrelevant and passive. What in simple words means lack of orders. Bear in mind the main involvement and interaction of users with your materials. So use all kinds of tools.

Videos
Even after reviewing all the pictures and rereading all posts, buyers will always have similar questions about the functionality and design of the product. In order to simplify this process and their lives, you should think about how to answer all the frequently asked questions in a digital form that is, using video. It can also be a record of public speaking, master classes, lectures and seminars or case studies about you, your business, your products and services from your customers. This, by the way, is one of the most fashionable formats for sales in the B2B marketing sector.

A good quality video is one of the best ways to sell a product. Thanks to the video you can call the emotions you need from the consumer. Moreover, the video is always more convincing and better perceived than text.

Look closely at messengers
In 2017, it was possible to observe how the companies that picked up this trend launched Telegram channels one by one. However, Facebook Messenger remains the most delicious for business purposes: it has 1.3 billion active users, generating more than 2 billion messages monthly. Large companies have already found the opportunity to attract the audience with the help of chatbots.
For example, a network of pizzerias Pizza Express has created a program that allows you to book a table using a mobile application. The bot in the chat asks leading questions to determine exactly where you need a table. Besides, new technology is being introduced by an increasing number of companies, because it is simple, fast and convenient.

Influencer Marketing
Influence marketing is a powerful tool in marketing that allows you to influence your target audience, with the help of famous and influential personalities, to which the audience is located and who is inclined to trust. After all, people are already tired of obsessive banners and omnipresent obsessive advertising. They are increasingly turning to comments in social networks and personal experience of the use of goods by a person who is trusted by hundreds and thousands of people. It turned out that the profitability of investment marketing is much higher than the profitability of media advertising in 11 times.

Studies show that for one spent dollar for marketing influence, there are 6.5 earned dollars. Therefore, against the backdrop of the explosive growth of the spread of social networks, advertising your business among favorite personalities is more urgent than ever. It remains only to find the leaders of public opinion specifically in your niche, to formulate an advertising task and agree with the remaining details.
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Summing up, we can safely say that realizing the above marketing tools is entirely possible to succeed in the field of e-commerce.
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Author bio:

Carol James is a writer and senior editor at writing service, so you can order essay outline from EssayLab. She has MA degree in social sciences and writes articles, reviews on the different actual subjects. So, if you have any questions regarding the writing, feel free to ask her.