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Industry Insight

Tips To Make Your Content Go Viral

12/7/2018

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by Sujain Thomas, Guest Contributor

Online business owners and entrepreneurs know the importance of good content. It is content that makes their existing and potential customers know who they are, what they intend to do, what they offer and how they plan to grow and add value to their customer's life. Original, high-quality and 100% rich content is the order of the day. Online users don't want to read generic information.
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Tactics that will help your content to go viral.



Whether you are curating an SEO article, a blog or web content, it is essential for you to make your content distinctive and one of its kind. Only then it stands a chance to get viral and get shared by your online customers.  

What makes customers share content online?
Do you want to make your online content go viral? If yes, then you need to know what kind of content appeals to customers, which compels them to share the same. A content that usually becomes viral has the following features:
  • It is informative and is rich in well-researched data, facts, and events
  • It stirs up something emotional in the target audience
  • It amazes the online customer with new findings
  • It motivates the customers to take an action
  • It provides attractive offers and adds to the customers' savings
  • It warns customers to potential dangers so that the customers stay alert

To curate your content catering to all these factors, you can get in touch with expert names such as www.webmetrixgroup.com and other similar titles. Professional help is always handy! However, from your end, you can use the following tactics that will help your content to go viral.  

1. People still prefer lists
When it is about an informative blog where you are educating the audience about lifestyle habits and exercises and the like, there's nothing better than having a list in place. For instance, if your article or blog comprises of fifteen ways to sleep well or seven tactics to save on your Europe travel, you should put all your points in a list. It will make your content easy to read and comprehend. And if the users find ease in reading your blog, they will start sharing your content on social media.

2. Make use of Infographics
Today, Infographics gets widely used in both web content and blogs. An exciting display of facts and line art images, infographics is a smart way to represent the entire article in one image loaded with essential information.

3. Have a humorous and entertaining tone
Add humor to your informative posts and watch your target audience share it in their social media pages. Today, most online customers are searching for exciting content online that will not be verbose and preach. Instead, they prefer a conversational tone which is easy and fun to read. You can take creative liberty and coin some terms to add in the necessary spunk in your content.

4. Say yes to interesting video content
Today, most people search for an interactive content post! When you make a video blog or add a video clip to your content, that is relevant and entertaining, the chances of your content going viral are more.

There are plenty of other ways to ensure that your content does get shared! Sometimes, bloggers even ask for a share at the end of the video. You might want to incorporate that tactic as well. Also, you can make use of these above-discussed tactics for starters and check out the outcomes.
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Sujain Thomas is a data expert. She has been working with complex database architecture and big data analytics for almost eight years now. She has been helping many leading corporations optimize their customer service and product introductions as per big data analysis and predictive analysis.

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