The Social Media Tricks That Will Help You To Boost Your Marketing Campaign

by Chirag Mudsa, Guest Contributor

No audience represents a uniform mass of people with too many similarities. This is true for social media audiences as well. Social media audiences vary in their characteristics and typical attributes. This is why like targeting your audience on the web with personalized content you need to target your social media users with different content for different platforms. No one-size-fits-all approach is effective here.  

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Here through the length of this blog post we are going to explain some of the most effective tips to boost social media engagement and traction. 

First Set Your Objectives and Goals Precisely 
For a comprehensive and highly effective social media strategy the first principle is to set your goals and accordingly create milestones. Start with a solid plan and clearly laid out objectives and milestones spaced across the entire social media presence of your app. 

Only when you have clear goals in place, you can measure and evaluate your social media success in clear terms. For example, if you have a goal of having a certain number of page followers in the beginning that should be followed by a precise conversion to app downloads. 

Now by having this goal, you can measure your success with the number of downloads you achieved within a time frame. A goal must be set with a specific time limit and a specific volume. 

Here are some useful aspects of setting up clear goals for your app marketing. 

• Use specific numbers like 50,000 Facebook page likes or 5000 Instagram followers.
• Now set a deadline for this goal. 
• For certain goals, also set specific intermediate objectives on your way to this goal.  This will further make your job easier and help you measure your success. 
• Make all your goals in complete coherence with the entire marketing strategy.  
• Always make sure your goals are SMART in character. SMART is the abbreviation of five characteristics, respectively as Specific, Measurable, Achievable, Relevant and Time-specific. 

Know Your Audience
Having a clear idea about your app user audience is imperative to the success of your marketing campaign. If you want to achieve consistent user engagement and leave no scope of reaching out to the people who are likely to find your app helpful for their practical purposes in life, you need to carry out extensive audience research and know their habits, behaviors, preferences, pain points and demographics. 

Question is, how can a marketer really know and understand the audience better? Well here we mention some of the effective means. 

• Make a survey of your target audience group and find out their pain points and preferences. 
• Have a deeper understanding of their demographics and sociology-economic-cultural background. 
• Engage into conversation with your target audience through relevant forums.
• Keep having a conversation through other forms of interactions like blog comments, social media conversation, and comments, etc. 
• Always feel them as important and part of your marketing plan by asking their feedback. 

Create Engaging Social Media Content 

As we all know social media contents are very important to drive engagement and traction for mobile apps and so you need to be extra cautious and crafty in creating content for social platforms. This also requires approaching every social media platform as per its key strength and potential. 

Here we explain the key audience groups and types of effective content for each social media platform. 

• LinkedIn: It is a characteristically professional network which is considered ideal for B2B audiences. 
• Facebook: Since almost any person has a Facebook account, it is the most generic social platform which is particularly great for news, entertainment and social conversation. Facebook Groups and Facebook Pages can help you reach out to your target audience easily. 
• Instagram: If you have a particular presence with a lot of visual content, Instagram is just the perfect channel. High-quality images and short interesting videos published with target hashtags can do great to send traffic to your web pages and app pages. 
• Pinterest: In look and feel Pinterest looks much similar to Instagram but it is particularly essential for content targeted to female audiences. 

As there are too many social media channels out there and your resources are limited, you need to choose a few channels that are most likely to play a good role in reaching your target audience. Let us provide some useful tips for creating engaging social media content. 

• Use the trending hashtags where it is necessary to boost visibility. 
• Don't forget to use copywriting techniques.
• Maintain a conversational and personal tone with your audience. 
• Maintain a variety of content posts to boost engagement and relieve your social strategy from boredom and monotony.  
• Address every social comment personally and try to address the user dissatisfaction and discontent personally. 
• Utilize the Live Events wherever possible to reach out to your audience directly and boost engagement. Live events can be utilized very effectively to make as effective as mainstream media ads. 
• In channels where the scope of using Live Events is limited, use pre-recorded live videos to grab attention and reach out with a message. 

Make Use of Influencer Marketing
Most studies indicate that influencers really play a great role in positively influencing social media marketing strategy. As per a recent study, around 95% of marketers believe that influencer marketing is highly effective as part of their marketing strategy. Many of the world’s leading brands including Nike, Rolex, Adidas and too many others pursue influencer marketing to reach out to their audience. 

Traditional ads are detested by most users as they use an overly professional and biased approach. Instead users are more likely to fall prey to the conversational tone and engaging content that doesn’t just look and feel as marketing content. So, if their role model icon or someone having expertise in the niche prescribes a product, it is more likely to gain more appreciation. 

This is why influencer marketing is more effective for social media marketing strategy than other types of marketing content including sponsored content or social media ads. 

Conclusion 
The above-mentioned tricks and tips have already proven to be effective for the social media strategy of too many brands including the major and world-renowned ones and local businesses. On top of these tips, you always need to keep a focus on constant engagement and creative excellence. 

About the author:

Chirag Mudsa is the CEO of the leading web app development company, CMARIX TechnoLabs Pvt. Ltd. He is a goal-driven tech evangelist for a long time of 17 years, specializing in web and mobile development domains. His innovative spirit, strong leadership skills and a profound commitment to organizational growth have given him a key leading position in the industry.
Social Links
Linkedin: https://www.linkedin.com/in/chiragmudsa/ | Facebook: https://www.facebook.com/CMARIXTechnoLabs/

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