The Consumer Buying Behavior in the Digital Age [INFOGRAPHIC]

Before the digital age, customers depend on a salesperson to educate them about a specific product they wish to buy. With luck, they’ll be assisted by ones that know what they’re talking about is personnel who are willing to extend valuable insight about the products they sell. Otherwise, customers are left with very little information that doesn’t help them at all.
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Today, technology helps make every customer’s buying experience easier than ever. The internet serves as their pool of information. They can quickly research about a specific brand or product, and later decide if they’re going to push through with their purchase or not.

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An infographic on the buying behavior of your customers.

​For example, 97% of customers read reviews before making a purchase. Why are product and customer service reviews vital to them? How do these feedbacks affect their buying decision?

As an entrepreneur, your job doesn’t just entail creating a strong online presence; you also need to know the factors that influence consumer buying behavior. Understanding the way your customers think and behave helps shape your marketing efforts. Your goal is to give purpose and direction to your marketing strategies to reach your target market effectively.  
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If you wish to know more about the buying behavior of your customers, proceed to the infographic below.

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