The Best Social Media Business Marketing Trends We Have Seen in 2017

by Kelly Wilson, Guest Contributor

Social media for business is one of the crucial aspects of marketing, which many of the marketers still lack in expertise. In case of brand establishment and consumer engagement, social media is expected to do a lot more things in the forthcoming years, but right knowledge and balanced approach are necessary to reap the best results out of it.​

What are the best social media trends in 2017?

We had seen a considerable hype in social media acceptance in the year 2016 when almost 1.9 billion mobile users got acquired by these apps across the globe. This count is steadily increasing day by day in 2017, and many of the businesses ranging from start-ups to big corporations are leveraging this intensive, globally spread network. For any reason, if you are not able to capitalize on social networking and your business does not use any social media marketing strategies, don't panic.

Social media is there to stay, and one can explore it anytime as you want. If you are planning to take it seriously, 2017 is a promising year for you. There are a few game-changer social media activities you need to understand to start with.

Managing debts while expanding marketing efforts
Before discussing the shift in social media strategies, let's have a quick look at another big thing which troubles the businesses significantly. Yes, we are talking about business debts. Many entrepreneurs suffer from a multitude of debts at different times, with little knowledge of how to handle it.

A debt consolidation loan is a much easier and flexible way to manage debts, which many business owners are not aware of. Debt consolidation is all about dissolving the existing multiple loans to a single bigger loan, which is much is comfortable to pay off. Coming back to social media marketing, let's discuss the latest concepts in detail.

Social Messaging
One thing which will prevail in 2017 is individualized social messaging. Consumers, from a business perspective, prefer to use social media for private communication and personal engagement with brands. This is why top social messaging apps have more active users than social networks.

Studies have shown that the Facebook Messenger conversation is preferred now as it allows the advertisers who use FB ads to start a fresh discussion in follow-up with an ad. Many brands like Hyatt also now use FB messenger to do 24x7 customer service. Besides all these, we might even be seeing social messaging services allowing ads within the messenger itself. It will make things further easier and useful for the marketers.

Impact of VR
VR (Virtual reality) is said to be the next big thing in the technology industry. It will be more popular in customer interactions for businesses, and the impact of it will be there in social media marketing too.

The primary technology brands GoPro and vTime are now investing heavily in virtual reality. VR, when integrated with social media, will let the marketers interact and communicate virtually with others located at the different geographical region. vTime has already made some innovations in terms of the way people use social networking, and with it, the internet is made a truly interactive platform.

With such changes playing high in 2017, your social media strategy should be fine-tuned with these upcoming trends to reap the best results in terms of business leads and revenues.
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