The Anatomy of a Top-Notch E-commerce Website

by James Patterson, Guest Contributor

​The current e-commerce landscape has come a long way from its humble beginnings of selling and buying a pizza and a Sting CD. As technology continues to advance and consumer behavior and needs change, online businesses will continue to grow.

The changing buyer preference has also increased businesses’ interest in user experience (UX) or the quality of the buyer’s overall journey, with reports claiming that it is set to become the key brand differentiator by 2020, beating out price and product.
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Learn about how an ecommerce website works and functions.

Today, the purchasing journey matters as much as the quality of the products and services rendered by the seller. One of the ways that businesses can measure the effectiveness of UX is through their e-commerce website. The shop establishes a company’s presence on the web, and should include the following essential pages:

• Homepage
• Product Page
• Shopping Cart
• Order Summary Page
• Checkout Page
• Payment Confirmation Page

Keep in mind, though, that creating an online shop isn’t simple. Each of these pages needs to be optimized, and that entails having a fundamental understanding of the elements and principles that should be present.

Learn more about the essential webpages of an online store and the elements it should contain with this infographic from Transcosmos.
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