Social Spotlight – Angels & Fools

Whether you’re just getting started with social media as a marketing tool, or need a little fresh inspiration, you can check in here each week for a dose of what’s good (or bad) in the social sphere.

This edition: Angels and Fools. 

Lane Bryant Strives to Reboot What Sexy Means

With all the talk surrounding women’s rights, rape culture, and body image it can be hard to know what’s okay to say and what’s going to get you into trouble – even when you mean well. “Real women have curves” has become a catch-phrase and hashtag that might make plus-size women feel empowered, but just-as-real women who are naturally thin and NOT curvy take exception. Now plus size retailer Lane Bryant is taking a turn at promoting a positive body image in stark contrast to Victoria's Secret's "angels" with its #ImNoAngel campaign. The message? That every body is perfect, and “beauty is beyond size,” as Instagrammed by model Ashley Graham. 

Chevy Pranks Students in the Best Way with #BestDayEver

What’s one way to build love for your brand? Offer up an unforgettable experience (complete with hashtag) so everyone knows how awesome you are. That’s what Chevy, in conjunction with WhoSay, did on April Fool’s Day, sending celebrities like Norman Reedus (The Walking Dead), Ian Somerhalder (The Vampire Diaries) and Nikki Reed (The Twilight Saga) to crash classes at universities across the country. The celebs took their turns as substitute professors seriously, offering lessons in filmmaking, business, etc. from their unique perspectives as professional actors. Olivia Wilde and Alex Baldwin also made appearances as part of the prank.


Stumbled upon a bit of social news you think we should share? Email us and we just may share it in a future edition of Social Media Spotlight! And be sure to take a look at all we offer if you want to improve your social strategy and get your brand noticed.


IMAGE CREDIT: MADISON BERNDT