Social Media Trends That will Take Over 2018

Can you even think of a world without social media in the recent times? Just a few years back, it had no existence. People didn’t spend their time browsing Facebook or SnapChat. There was no one run over in the streets while crossing roads - glued to smartphones, and the brands didn’t have a range of powerful social media tools to amplify and enhance their product engagement strategies. But, the time has changed.

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What Social Media trends will reign supreme in 2018?

​The viewer’s perspectives have transformed. They remain hooked on to social media and get flooded with a range of similar product options they have been searching for. The companies target the messages and content for driving the audience to take action. Although the brands are getting smarter, they will also have to become more focused and skilled at creating truly valuable content keeping the yearly trends in mind.

So, what are the social media trends that are supposed to take over the upcoming year 2018? What are the various ways to drive consumer’s attention?

Videos are no more a secret strategy that has the sheer power to rule the social media and keep going. The LIVE streaming video market on the social media platforms like Facebook, YouTube, Instagram, etc. is the recent craze that will keep following the entire 2018. The research proves that 90% of the content shared in the social media is video content and 87% of the companies use video to enhance their campaigns. So, it’s clearly evident that the video market is here to stay for long.

It is predicted that Chatbots and AI will be the real-time conversation medium to engage the customers in 2018. The influencers marketing and recommendations from the influencers will find a strong place in social media during the upcoming year. To know more about such interesting social media trends, check out the infographic below created by the team of Filmora.
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