SEO Tips For Your Business Website

by Larry Alton, Guest Contributor

Every business needs a great website to reach consumers through digital means.  As the internet is a regular part of millions of people’s everyday life, it makes sense that your business would opt-in on the action. 

However, you can’t just toss up any old design and hope for the best.  There’s a method to the madness of digital design, and SEO is one of the most important elements of your winning build.

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Search engine optimization will help you design content that is seen.  Without adequate visibility, your digital content is meaningless. Take a moment now to read through a brief look at some SEO tips for your business website, and start building content that hits home with your target audience.  

More content equals more opportunity
When you’re working to expand your visibility online, building an engaging collection of content is one of the best ways to draw attention.  Add a “Blog” section to your business website.  

Post regularly to your business blog, and make sure your topics are relevant to your operation.  This FreedomCare blog for seniors displays an excellent example of a well-written business blog.  The design and keyword saturation of the blog are a perfect recipe for traffic.  

Focus on targeted keywords and phrases
The keywords and phrases you choose to weave into the design of your business website tell Google how to index your pages in the SERPs (search engine results pages).  

Learn to see your digital content the way Google algorithms see your pages, and you’ll learn to create more visible content.  Take the time to do the research on your keywords, and delve into what Google’s keyword tools can do to help.  

Quality images and videos 
Low-quality images and videos on your pages can make the loading speed drag, and today’s web users won’t sit around waiting for your site to load.  You’ll lose viewers with low-quality media. 

Set the standard high for the media you upload to your pages, and compress large files for faster loading speeds.  Convenience and speed are the name of the game in all realms of business, so don’t let the viewers down.  

Mobile optimization is important
Mobile access to the internet can no longer be ignored by digital designers.  The world has shifted to a mobile existence, and today’s internet is largely populated by mobile internet users.  

Make certain your business website is fully optimized for mobile access, and you’ll find you have fewer problems gaining the attention of targeted consumers.  

Use social media to build backlinks
You can actually use your own social media profiles to build a few new backlinks if you know how to properly design the pages.  

Your social media presence can also be used as an easy way for web users to spread the word about your website.  Learn to build a social media profile that makes an impact, and make certain all roads lead to your website.  

About the author:

I am a professional blogger, writer, researcher and successful investor who contributes to a number of reputable online media outlets and news sources. A graduate of Iowa State University, I’m now a full-time freelance writer, business consultant and independent real estate investor. Currently, I write for Inc.com, Entrepreneur.com, TheNextWeb.com and BiggerPockets.com. I have previously contributed to the HuffingtonPost.com, and Business.com, among others. In addition to journalism, technical writing and in-depth research, I’m also active in real estate investing and spend weekends volunteering with a local non-profit literacy organization. When I’m not saving the world with my keyboard, I can be found rock climbing.

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