Remote Digital Marketing Staff Challenges You Need to Know

by Lexxa Molijon, Guest Contributor

"The biggest driver is digital changing every industry in the world"

Regus Chief Executive, Mark Dixon expressed what many of us already recognized (or failed to).

Digital technology is reshaping the world. And marketing seems to be the one of the most transformed, bringing with it a dichotomous effect--- positive and negative.

While we celebrate its favors, it’s high time to shift the limelight to the challenges and drawbacks brought by the phenomenon, focusing on the emerging trend of the “remote workforce”.  ​

With technology, remote work has become a popular option today instead of the the traditional office space. Here is a 9-step recruitment process documentation from our friends over at TimeDoctor to help you hire the best talent from anywhere in the world.

How remote digital marketing team works?
A digital marketing team is a group composed of professionals with expertise in content writing, graphics designing and other forms of designing disciplines, search engine optimization (SEO) and web development as the most basic. All of these individuals come together to plan, design and implement your online marketing campaigns.

With a remote team, you hire a workforce from far and beyond, instead of herding them from a single locality to work for your firm. That is, you venture to offshore staffing.

As exciting and innovative as it sounds, it also has its exploits. Talking to a projection of your team on a screen poses different challenges to your digital marketing success.

Hiring
It begins with the hiring process.

Remote staffing does not do away with the traditional recruitment methods. However, the process may be limited to submissions of curriculum vitae and Skype interviews.

You cannot properly observe the applicants’ body language, the tone of voice and facial expressions, which could say so much about him or her. Consequently, you’ll end up hiring the wrong person because you’ve got the wrong impression.

Yes, hiring remotely can give you access to large global talent pools. But, it can be difficult to navigate when you don’t know where or how to look. This can be overwhelming when people from all over the world will vie for the job. It gets worse when you don’t have a solid screening process in place.  

Working
It extends to the actual work.

Digital marketing is the most viable service to outsource. The professionals in this outfit are well-versed in technologies and online processes, that effective marketing projects can be done by a group of people from different geographical points.

But, remember, a digital marketing team thrives with collaboration. Since they are not together in one place, it might be difficult to exchange ideas, express opinions, foster, get constant feedbacks and foster functional relationships.  

With no screen trackers nor secure connections, there also arises an issue with data safety. Your team has access to company information and tools that are of a confidential character. If you don’t manage them properly, you’ll have your trade secrets out in the open for your competitors to feast.

In effect, there is a slowing of productivity or failure campaigns.

 Solution
Here’s the silver lining, you have remote staffing agencies to help you out.

As your provider, they possess all the knowledge, tools and processes to facilitate the seamless collaboration of the digital marketing team, among themselves and with you. They do all the work from recruitment and training to arming the team with security and IT infrastructures. All there is left for you to do is to partner with a provider with A-plus values.
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Author bio:

Equipped with training in mass communication and backed with experience in the fields of journalism, academic research and writing and content and social media management, Lexxa is skilled digital media marketing centered on content development and management. At Blueprint Business Solutions, she holds the position of Content and Social Media Specialist. She Enjoys the comfort of home accompanied by a selection of flicks and books, believing that these have always been the gateway to the world and even beyond.