Refresh Your Social Media Profiles – Here’s How (And Why)

DIGITAL MEDIA GHOST | DIGITAL MARKETING

If you’re doing social media “right” you’ve got at least a few different social platforms working for you.

---

As the new fiscal year looms, it’s a perfect time to freshen up your social media profiles all across Webland. After all, if you’re doing social media “right” you’ve got at least a few different social platforms working for you.
​

---

But when did you implement those platforms – last year? Two years ago? Was that the last time you looked at your profile information? Then it’s time to look again!

Social media is always evolving, and so is your business. And that little blurb of a bio you placed on Twitter when you activated your account may not accurately reflect where you are now as a company.

Here are a few items to revisit across all social media platforms:

• Contact info current – Is that old email you shut down six months ago still listed? Nix it!
• Logos – If you started social networking before your logo was designed, make sure you add it now.
• Mission statement/tagline – whatever pithy phrase defines your brand, make sure you’re using it so it’ll catch on.
• Bio – on sites like LinkedIn and Tumblr, where a little more info is allowed, be sure your most current achievements are mentioned and remove anything that’s no longer apropos.
• Signatures – be sure they include the most relevant links. You don’t have to list every single place you can be found online (in fact, you shouldn’t), but be sure you’ve listed the ones you want people to pay most attention to.
• Company website – ensure your address and contact info is up-to-date, especially contact info for key players. Has anyone left the company in the past year? Be sure their info isn’t still listed as active.
• Clean up connections – former coworkers may now be competitors gleaning info from your posts. Away with them!
• Links to other profiles – are they still active? If not, remove them.
• Your competitors – how are they naming themselves? If you want to compete, you need a comparable headline.

​
These steps are easy, and a lot of the information will be redundant from site to site, so it shouldn’t take long to make sure things are ship-shape for the coming year. And taking the time will put you a cut above the companies that don’t. As always, we’re here to help if you need us.

---