Realtors and Real Estate Investors Can Make Use of the Google AdWords Guide

by Sujain Thomas, Guest Contributor

​Real estate investors often have many questions about Google AdWords success in lead generation. They are always in search of an answer that will address their query. It could be that they attempted to use AdWords and failed. And hence, are thinking the way for creating valuable business leads via the ads.
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Do you resonate with this as a real estate investor?

If yes, then chances are you are yet to understand the full potential of Google AdWords. To know more on this, you can check out the online information available on Google AdWords for real estate investors.

Reasons why Google AdWords fail for realtors
Simply put, Google AdWords is an important marketing medium that works well for most companies and real estate investors. The trick is to know how to make it useful for you by creating ad groups. And here it is also essential to be aware of the mistakes that real estate investors make:

• Writing a low-quality ad
• Averting the data study
• Landing the paid traffic on a site’s home page
• To keep on working without outlining an objective

You need to consider a few important aspects while planning a real estate AdWords campaign. To ensure the campaign is successful, you need to find a few indicators.

Facebook Ads and Google AdWords
Here it is essential to understand the difference between Google AdWords and Facebook ads. A few real estate investors find it easy to use Facebook ads than the AdWords.  It’s mainly because of Facebook marketing shifts on user interest and demographic data. On the other hand, Google AdWords operates on the intent.  

Understanding the intent
Imagine an individual is searching for his/her dream house. This person would keep browsing through various property details. Try and understand the person’s intention. By doing so, you will receive a few keywords that match the intent. However, your objective is to search for the ideal keywords for real estate property ads.

Another important aspect here is the cost. It is essential for real estate investors to determine the amount they are willing to invest in a chosen keyword. The keyword has to guarantee lucrative leads. If not, you should go ahead and bid on the keywords that ensure increased searches.

You might want to consider to Geo-target your real estate ads. Do you operate in a restricted region? If yes, then it’s apt for Google AdWords. Here you might want to direct Google to highlight your real estate ads for a specific geographic search making use of the zip codes.

Importance of the Key Performance Indicators (KPI)
Simply put, the KPI will determine the performance of the real estate ads. That way you will know if Google Ads can accomplish your target. You need to decide on an objective to choose the correct KPI.

Being a realtor or a real estate investor, your goal is to create lucrative leads that have the promise to get converted into a sale. And paying a particular price for this is not a problem as long as you know that your profit will be more than what you invested.  Using this guide, you can make Google AdWords work in your favor.
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Author Bio: 

​Sujain Thomas is a data expert. She has been working with complex database architecture and big data analytics for almost eight years now. She has been helping many leading corporations optimize their customer service and product introductions as per big data analysis and predictive analysis.

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