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Industry Insight

Pro-Tips While Planning For Your Website Content Review

12/27/2018

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by Alexander Fernandise, Guest Contributor

A website content review is a process where a personal team of experts or a third-party
organization goes through your website in minute details to objectively rate and rank the
content with respect to creating content, removal or updates if required. While online
advertising for your campaign, hiring specialist content writers is not all. A website needs to be
updated, so you have to make sure that the audience is not landing on pages that have old
data, prices, and offers.







However, with a team of website content review experts at your service, you now have the option to modify and do a detailed review of the published content. Schedule website content today and save yourself the trouble of having a defunct webpage.  

The timing is the key
Wondering about the “when to do a content review?” A review might be essential for a page that has been gathering dust for years and not generating enough traffic. You might want to refurbish the entire site and start afresh, or you might want your page to rank higher. Plan a website content review before revamping the site. The first review is time taking as you will need to build up a detailed inventory of all the information on your site. The subsequent reviews are easier to perform. Communication is the key, along with your web developer you should look for pages that rank higher and take your cues from successful ventures.

Starting your website content review
The following are some key steps for website content review. Read on...

The first and foremost step is to ensure that you maintain a copy of all the files from the website hosting account. A fresh copy is essential as this will represent a snapshot of all the content related data at the site. Starting at the “hosting” level is highly beneficial as some of the links might not redirect to live pages.

Invest time in developing a spreadsheet with all the file names, information to keep, delete and rewrite. With a properly synced spreadsheet for all the work that needs to perform, you can save a lot of time and overhead charges for the web developers, content writers and website content review third parties.

The third and final step is to go over all the content in your site carefully. Be careful that you scrutinize every page and flag files to mark them for deletions, rewrites and updating. Double checking is essential before the deletion of old content. Enlist in professional help as this makes sure you don’t accidentally delete any system file that might render the site functionally inactive.
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The task is a daunting one, and every first-timer feels jittery before taking the plunge into website content reviewing. A basic rule is to schedule the first review with the help of a professional. Once you have a baseline and have learnt the ropes, you can perform yearly reviews on your own. Ensuring the facilitation of this necessary step will help the search result ranking of your site in the long run.   
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