Preventing #SocialSpin: Social Media Policies

by Lily Bradic

Last week in #SocialSpin, we looked at the various reasons why your conversation or campaign might spin out of control. This week’s post will be the first in our “Preventative Measures” sub-series, and we’ll be talking about the importance of implementing a social media policy for your business.

​What is a social media policy?

A social media policy is a document designed to ensure that all your employees are on the same page when it comes to posting on social media. If everybody knows what the rules are when it comes to discussing work, controversial opinions and client information (and they know that you know they know what the rules are), they’re less likely to break them. Some people might not know the dangers of posting carelessly. Others will know the dangers, but will just hope they won’t get caught. A social media policy puts a stop to all this.

Why do I need one?

Remember last week’s section on social sabotage? If you or your employees say anything regrettable online, your entire business could suffer. Unfortunately, it’s easier to go viral with something you shouldn’t have posted than it is with a carefully designed campaign. People love scandal, and the Internet isn’t very forgiving.

Where can I find one?

We have one right here you can use. We’ll even help you customize it, if that’s what you need!

Next week in #SocialSpin, we’ll be covering hashtag hijacking, and how to prevent it. Have any suggestions, questions or comments in the mean time? Post them below, or let us know on Twitter, using the hashtag #SocialSpin!

Image by Vision Creation