Media Monitoring 101: Negative Publicity

by David H Lasker | Guest Contributor | DIGITAL MARKETING

Media Monitoring 101: Negative Publicity
Media monitoring technology helps keep you in the loop with what the public says about you in social media, on TV, in newspapers and on radio.

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There are two times with which to deal with bad publicity: before it occurs or after it happens, when damage might be done. From a public relations standpoint, it’s easier to be on the front end of what your customers say about your business, industry and competitors instead of being reactionary.

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Today’s consumers are highly engaged with brands, especially online. They follow, share and promote companies that they enjoy. Likewise, unhappy customers can be just as vocal with their criticism of businesses they don’t like. 

Ninety percent of consumers read and rely on product reviews before purchasing. What’s more, 55% of individuals claim they would probably boycott a brand that doesn’t align with their views. Given how much is riding on public opinions, how do you stay current with your consumers’ sentiments?

Media monitoring technology helps keep you in the loop with what the public says about you in social media, on TV, in newspapers and on radio. 

With help from a media monitoring agency, you can: 

• Correct rumors quickly, before they become Internet lore. 
• Assist consumers with their problems and become a hero in your industry.
• Understand how your products are being used, how well your advertising is being perceived, and where your company’s actions stand in the court of public opinion. 
• Quickly apologize and make things right when your company falls short.

Contrary to the adage that is credited to promoter P. T. Barnum, there is such a thing as bad publicity. Bad press can affect a reputation, and the financial implications can be long-lasting. 

Your customers are offering their opinions and feedback on virtual silver platters. Listen and respond appropriately to what they are saying. Learn more from the accompanying resource.

Content Provided By News Exposure

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About the author:

David H Lasker is the founder and CEO of News Exposure, a digital content solutions company specializing in media research and monitoring. Lasker has over 25 years of experience in the industry and focuses on TV and radio broadcast monitoring, media intelligence, and PR analysis.

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