With that said, certain consumers are more likely to do business with these companies, such as:
Advertising is one significant way for companies to communicate their values. Companies like Campbell's, Colgate, Ikea and Nordstrom are among the businesses that have featured same-sex couples in their advertising. Although, 46% of Americans say that seeing an ad with a same-sex couple wouldn’t make them more or less likely to purchase a product, there are some consumers who it does affect in their choice of seeing an ad:
However, if brands are participating in specialized advertising for Pride Month, they may want to be careful about their tactic. We asked Americans, if a company debuts special Pride-themed gear or content, they’re likely to see that decision more as a marketing tactic than being genuine:
Advertising is one significant way for companies to communicate their values. Companies like Campbell's, Colgate, Ikea and Nordstrom are among the businesses that have featured same-sex couples in their advertising. Although, 46% of Americans say that seeing an ad with a same-sex couple wouldn’t make them more or less likely to purchase a product, there are some consumers who it does affect in their choice of seeing an ad: · 60% Gay/lesbian people · 40% Bisexual people · 29% Liberals · 20% of those $100K+ HHI
However, if brands are participating in specialized advertising for Pride Month, they may want to be careful about their tactic. We asked Americans, if a company debuts special Pride-themed gear or content, they’re likely to see that decision more as a marketing tactic than being genuine: · 50% Americans · 54% Bisexuals · 46% Gay/lesbian · 47% Liberals · 49% Parents
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