Learn From Media Losers

by Mary C Long

Everyone loves a winner, but sometimes you can actually benefit more from losers, since their failures may prove instructive. Of course, learning from one’s own mistakes is even harder. It’s easier to let others do the losing while you do the learning. This is especially the case when it comes to those popular but often controversial Super Bowl commercials…

​Appearing on a recent episode of  Fox Business Network’s “Countdown to the Closing Bell,” posted on this Netbase blog, chief social media analyst Peter Caswell ran down the responses to the top three highest rated commercials, in terms of audience feedback: the trailer for the sequel Pitch Perfect 2 (really?!), Honda, and Skittles. The reasons people received these three so positively is that they each gave a fresh spin on familiar topics, offering, in Caswell’s words, “something new and unexpected.”

Contrast that with the bottom rated “losers” in the commercials competition, which, as Caswell points out, had nothing particularly interesting to say, and therefore “failed to impress” viewers: Sprint, Microsoft, and even the trailer for the highly anticipated film adaptation of the erotic bestseller 50 Shades of Grey - which may or may not have had something to do with the surprising spike in young female interest this year. 

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