Key Factors for Impactful Web Design

by John Callanta, Guest Contributor

​Creating a website can bring a lot of benefits especially for a company. We are now living in a digital age where reaching everyone through the use of several media platforms is not an impossibility any more. In other words, any type of business especially those who are still quite new to the game can finally keep up their foothold to the growing competition as implementing some strategies online can provide them with good chances to succeed.
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Ever since the inception of the internet in the 1960s, the World Wide Web proved itself to be quite useful not only in the military but for the future of humanity as well. Several websites have started to emerge until their numbers finally reached billions as of today. In the world of commerce, utilizing the power of the internet is one of the major keys for the continuous growth of a business. Having a web page alone is a good marketing strategy that can bolster sales and advertise your brand on a wider scale.

However, building your brand awareness through a website is not an easy task. Building traffic on your website can take a lot of time, but the results are definitely worth it. That website you’ve been maintaining for months will be the main source of your company’s online presence.

Even recent studies suggest that corporate websites are becoming more important than before. According to an article in inc.com, research from Astound Commerce found out that out of their 1000 respondents, majority of them (59%) prefer to visit the website of certain brands they’re interested in. This means that consumers nowadays are now getting smarter as they tend to know more about the product before buying it in the first place. And as the website serving as the main source of information for potential customers, it needs to be very effective and eye-catching like a salesperson at a store.

A good looking website also creates a sense of credibility since most people assume that effective online presence is a common trait of big companies. Other than the content, the design must also be taken into consideration when creating a site for your business. Looks matter because it basically gives online visitors the first impression about your company and brand.

Effective web design requires some user-friendly and interactive features as well. These characteristics keep any potential customer to be thoroughly engaged and curious about your brand. Not to mention it maximizes your odds of getting them to buy your products.

Unfortunately, many businesses fail to recognize the essence of web design and this could bring detrimental effects to their ability to compete in the long run. If anyone who visits your site finds it to be very plain and uninteresting, then owning the website in the first place is obviously useless.

Regardless of whether you already have a website or still on the verge of building one, then you better take heed of these several factors that make web design to be quite impactful for any online visitor.

Author bio:

Digital Marketing Manager at Baunfire. John is an omnichannel marketing expert whose passion is to help companies grow their voice through digital channels. He developed marketing strategies in EdTech, entertainment, healthcare, automotive, and marketplaces to increase conversions & monthly active users. Juggling a portfolio of top tier-clients, he has the perspective of what works for a variety of industries.

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