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by Tina Anderson | Guest Contributor | Digital Marketing
Photo by Kon Karampelas on Unsplash
Businesses need to come up with new and innovative ways all the time in order to keep their customers interested. Conventional promotional methods alone are not that effective anymore. With the advent of numerous social media platforms, people prefer brands that keep them entertained on every channel. Hence, it is crucial for brands to keep up with the latest trends in the market.
After Facebook, and Instagram, TikTok is the latest contender in the marketing realm. TikTok may be new to the game, but it has become significantly popular in a very short amount of time. Its popularity makes us wonder whether it is just a temporary that will die after some time or is it here to stay and help marketers promote their brands in an effective manner.
What is TikTok? TikTok is a very popular app that people use to make short videos in which they can lip-sync to their favorite songs or have fun with several sounds and visual effects while portraying themselves as the ones making those sounds. Initially, it was an app that mostly fascinated the Generation Z, but now it has now become a favorite for the older generation as well. You can see many celebrities enjoying the experience as well. People Love To Watch Engaging Videos When you are promoting your brand, you turn to various methods to help you get the job done. Writing blogs, publishing infographics, and recording videos are only some of the ways that are quite popular. Up till now, you must have realized the love people have for watching videos. TikTok is the perfect way for you to make use of this love and promote your brand to the public. Here, you can access an abundance of user-generated content that people are simply falling in love with. You could also create short videos of your own with the help of various customization options to capture audience’s interest. Possibility of Influencer Marketing Due to the popularity that TikTok is enjoying, many celebrities have turned to it to reach a larger fan base. People are simply falling in love with their favorite celebrities like Dwayne “The Rock” Johnson, Jimmy Fallon, Will Smith, and increasingly enjoying all the content that their favorite celebrities are sharing. This creates for you the perfect opportunity to opt for influencer marketing. Instead of spending hours on huge marketing stunts that cost millions of dollars, you could collaborate with celebrities on this platform and ask them to speak good about your product or maybe you can let them take over your TikTok for some time. It would help generate a buzz about your brand. Better Chances of Marketing to Gen Z A huge portion of your customers may belong to the Gen Z group. We are all aware of how much the Gen Z is about adopting the modern trends such as TikTok. By taking up TikTok as a platform to promote your business, you are automatically increasing your chances of promoting your business to Gen Z. Since a lot of the people on this platform love to spend time on TikTok challenges, you could make use of this fact and create challenges of your own. Each challenge could have a prize for the winner, which would ultimately help you promote your brand. It Shows That You Are Willing to Think Outside the Box Promoting your business takes a lot of effort and time and it is an ongoing process. Sometimes, you might need to promote a social cause to attract customers, while sometimes you may need to go for unorthodox approaches. By taking your business on to the TikTok platform, you are showing the world that you are not afraid of taking innovative steps for your customers. You are portraying yourself as a business that wishes to keep up with the latest trends and is here to stay for a long time. Furthermore, it is your duty as a professional marketer to seek out the best and most innovative ways to keep your business on top. Taking a bold step such as moving on to TikTok only helps prove that you mean business. In a Nutshell Not every business promotion needs to cost you money in order to be successful. With some of the factors mentioned, we are hopeful that you are convinced regarding using TikTok as a viable business promotion platform. A good marketer is one that is armed with the right arsenal including a good internet connection such as that from Frontier internet packages to keep in touch with customers. Remember, it is all about out-of-the-box thinking and taking risks (only calculated though).
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