Interactive Email Design: The Future Of Promotional Emails

by Valeed Rehman, Guest Contributor

It is a fact that the human brain is always attracted towards novelty, and that has become the motivation for marketers to come up with something innovative for the clients’ inbox. When trying to push the limits of e-mail marketing, it can be said that text-based e-mails, static images, and plain texts are the things of the past. Now is the time of interactive e-mails, which has the potential to increase engagement and deliver your message to the customers with a little bit of fun.
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Marketers are gradually starting to include an interactive element in their e-mail marketing campaign. It allows the customer to directly engage with the content without having to visit the website. There are many tools designed that can help you in developing interactive content for e-mail marketing. 

The Importance of Interactivity
Being an entrepreneur, it is important to know that the better engagement of your audience through e-mails, the enhanced chances you’ve got for effective conversions. With the clutter of e-mails sent out every day, it is likely that a subscriber’s inbox might be flooding with e-mails. 

To overcome this, your goal must be to stand out in the ever-growing crowd and develop a plan that can easily grab the attention of the audience. This plan must be able to develop the interest of the subscribers and encourage them to click your email CTA. Without an interactive design, email campaigns fail to stand out among all the other emails received every day. This can affect business low conversion rates and an increase in the rates of unsubscribes. 

With this said, there is no doubt that interactivity is important in all aspects of digital design. 
However, the question now appears what can help your e-mail marketing campaigns to be more attractive? 

Well, interactivity is the answers. According to the studies conducted, it is found that almost 81 percent of the brands and businesses consider interactive content to be more effective than static content and 66 percent of them agreed with the fact that the use of interactive content increased the engagement of the audience for their business. 

With that said, let’s explore the interactive elements that can help your e-mail marketing. 

Image Source: Litmus

Ideas to Make Your Promotional Emails Interactive
Your promotional emails are entrusted with a big responsibility that is to create conversions, or they have likely failed to accomplish their task. With the help of the following six interactive ideas, you can help them to achieve customer engagement and ultimately effective conversions. 

Interactive Menu Designs
Brands need to think about composing email designs possessing an app like structure providing the subscribers an app like experience. Offering web-style navigation and drop menus, designers, and marketers both can attract the users and encourage them to surf through products and service categories within the menu. 

Interactive menu designs are one of the best ways to engage email subscribers using mobile devices. As said above, users can easily navigate and surf their way through the range of services and products. This enables the customers to engage specifically with the content they wish to learn about. A well-executed menu design provides a great user experience as well as UI. 
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Image Source: dribbble

Attract With Animation
The animation is one of the most followed trends in the digital market, which is not limited to website design. Static logos and other static images that were previously used in marketing have changed to short animated videos or Gifs. Logo designers and animators use various tools to make the design more interactive for users. Where static images are also popular for email marketing, animations are grabbing the audience’s attention and encouraging them to interact with the content. 
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Animations can help tell the narrative of the email. An animator can add more text and illustrations to explain a point, rather than using simple texts. Interactive animation for email promotions can benefit the business with boost engagements and conversions. ​

Image Source: Crello

Categorize With Accordions 
In the cut-throat world of competition, using accordions is an intelligent way to categorize the content improving the experience of the subscribers opening your promotional email in their smartphones. An accordion is a way to layer content in various tabs which can extract and contract within the email body, delivering appropriate information to the subscribers.  

Accordions help businesses to deliver more information utilizing less space while composing a mail. The most important of all benefits that accordions can provide business, it allows the marketers to measure the clicks in the content area, helping them to identify the sections of the content that is drawing more attention to the business.  ​

Image Source: wpbeginner

The Slider & Carousels
One of the perfect ways to condense information into email friendly pieces that are not only captivating but also attracts your email subscribers to interact with it. This is a unique method to provide relevant information to the audience as well as engaging the audience with the sliders generating curiosity among the subscribers to learn more about the brand. 

The slider or carousel allows you to display multiple products in a limited space. It is most commonly found of websites and web-pages, but slider can be useful in creating an app-like experience for the audience, especially for the users engaged with a smartphone or tablet. 

Image Source: glossaryweb

The Flip and Scratch Feature
Attracting the audience has never been easy for any marketer. However, with the help of the flip and scratch effect in the email works best in revealing hidden information to keep the audience engaged with the content.

Are you planning to send a coupon or special offer to the subscribers? Try engaging them with flip and scratch effect in the email. The subscriber can redeem the card by simply scratching the card and matching the code. Similarly, the flip feature allows you to divide the information in half and flip the card with a simple click. 

Image Source: Litmus

Hot For Hover
The hover effect in the email grabs the attention of the subscribers when they hover over the email. It transforms the element in the email and engages customers by compelling them to take action. 

This effect in the email is achieved with CSS3 coding and can be tweaked to meet the business’s needs. The hover feature in the email is one of the best working features in CTAs and are effective in increasing click-through rates of business.

Image Source:  keywordbasket.com

The Future of Interactive Designs in Emails
Email marketing is continually becoming an important part of marketing a business. It helps a business in data tracking and privacy, which is why the masses unsubscribe from the mailing list. As time change brands need to provide emails that are interactive and are able to engage the audience, offering them some benefit.

If you are looking forward to increasing the engagement of the audience through email marketing, then interactive emails may be the answer to do it. 

Source: emailmonday

There is no doubt in saying that interactivity is the future of emails. It is a new way to attract the audience, which inspires the subscribers to interact and engages the audience, providing them a great user experience. You can engage the audience with the ideas mentioned above for email interactivity.
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Author Bio:

Valeed Rehman is an Inbound Marketing Expert. His previous experience includes Digital Marketer and Content Strategist for Digital Agency. His passion lies in content creating on different niches and helped many brands in expanding their business. Follow him on LinkedIn and twitter @valeeddd.

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