Instagram Stories Bring Brands Closer To The Customers

​Every company has the goal of getting as much sales as possible and that can’t be achieved without the proper marketing strategy. There are many techniques employed by companies and advertising on social media networks is one of them.

Photo and video sharing social network Instagram is one of the heavens for marketing. The release of Instagram Stories in 2016 took advertising to a new level.

Kick up your brand marketing with instagram Stories.

​The following 10 brands got the best out of Instagram Stories.

• Twitter’s Instagram Stories are full of social causes, news, sports, and celebrities, and each video prompts users to swipe up to learn more, i.e. swipe up to go to Twitter.
• Nordstrom Rack uses professional photos on Instagram Stories to show shoppers how the clothes look in action.
• Brunch Boys uses both the “swipe up” function for verified users and the tagging feature by highlighting the restaurants where they eat.
• NASA uses Stories to share behind the scenes footage and to go deep, offering background additional information or research, and more visuals.
• Buffer uses Stories to share social media stats, discuss blog posts, and take its Instagram community behind the scenes.
• Airbnb uses Stories to ask viewers to identify the specific destination shown in the Story through the poll feature.
• MSNBC news and cable TV use Instagram Stories to react to questions asked by followers, using this as an opportunity to deepen reports on several subjects.
• Glossier is using one of the Instagram Stories Highlights to feature a specific product, Cloud Paint, and the swipe up at the end of the story leads to the online shop where you can buy it.
• IBM has used geotargeting of Instagram Stories to its advantage in the past by creating special filters for its industry events. Stories have garnered around 246,000 unique viewers with an average completion rate of 46%.
• Spy Valley Wines used ads in Instagram Stories to capture the attention of a new part of the US market. This decreased its cost-per-post engagement by 63%, and increased people taking action by 32%.

These are just 10 of the 39 ways in which brands use Instagram Stories. Scroll down and take a look at the following infographic to see which are the other ones.