One in five holiday shoppers save about a quarter of their total budget for after-Christmas sales. And you can’t forget about post-holiday gift card spending. Gift cards account for more than 60 percent of the gifts people receive around this time of the year. The team at The Shelf has put together an evergreen social media marketing strategy that is both effective and actionable. Tweak it. Roll out an abbreviated version. And get your brand in front of the 126 million Americans who will still be holiday shopping over the next few weeks.
Courtesy of: The Shelf
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