How To Make a Successful Internal Linking Strategy in SEO

by Aaron Hemmelgarn, Guest Contributor 

When it comes to strategies in SEO, link building and on-page development are the two most important factors. While on-site development offers a chance to optimize the site’s pages for targeted keywords and improve the relevance in front of the target audience, link building brings authority to your site. Web design company in Los Angeles brings you some tips to create a productive internal linking strategy in SEO. Let’s begin.

As already told, building links on your site helps make you more reliable and resource-rich, which ultimately helps increase your rankings.

There are sub-strategies to these factors, with internal linking being one of the most important ones. It is used to link your blog posts and internal pages altogether.

So how much this strategy is going to benefit your SEO campaign? Read below to know more.

Benefits of Internal Linking For SEO

Below are a few top advantages of internal linking for SEO:

Anchor Text: As much as the anchor text is important in external linking, it plays a crucial role in internal linking as well. It helps in categorizing your pages and when you constantly link to a particular phrase, it helps Google and other search engines understand the importance of the page. Google, as a result of this, may feature the page for the relevant keyword queries. Something to note here is that you need to take care that your anchor text (being pretty keyword-driven) does not look like spam when used in external linking. However, you can easily use keyword-rich anchor text when it comes to internal linking.

Page Relationship: The strategy is also advantageous in helping Google’s search crawlers to comprehend your site’s structure and the relation of the page to it on the whole. Given so, internal linking can be utilized to create a hierarchy of all the pages, including main pages, category pages, and sub pages.

Strategic Authority Re-distribution: These links are unable to increment the total authority of your site, yet they can offer a portion of their authority to the new page.

Additional Benefits of Internal Linking:

Los Angeles web design agency also suggests some other advantages of internal linking for your SEO goals:

Site Navigation:- These links help your visitors easily navigate through your site. When used wisely, internal linking can be utilized as a guide to inform your users about the content; they might be interested in, give them shortcuts, and more.

Visitor Retention:- As soon as a visitor views a link in your blog post they like, they are more likely to click it instead of quitting the site completely. Hence, such links also work as the little version of CTAs that are meant to keep users glued to your site to increase their session on your site. More session duration means better opportunity to offer your products/services and more brand promotion.

Conversion:- Internal linking additionally provides you with an opportunity to guide your users in a particular direction. You may use this direction to make them buy something, or you can simply put a text to direct users to a final CTA for more conversions.

So now you know how important internal linking can be for your SEO campaigns and your website as whole. You can contact Los Angeles web design agency to help you make a successful strategy according to your business.
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