Mobile will continue to change the way we do business.You wouldn’t want to do that, would you? Therefore, get your act together and start a mobile marketing campaign. But what is mobile marketing after all? Simply put, it refers to a marketing campaign that targets mobile users. How can you do that well? There are a number of factors that affect mobile marketing listed in the infographic below by AppGeeks, but none are more important than these three. Mobile-Friendly Website If you want to woo mobile users, you have to make your site mobile-friendly. So make sure the site’s content and menus load up clearly on mobile devices. If your site is on WordPress, achieving this is as easy as one-two-three. There are several free WordPress themes that can make your site mobile-ready. That said, free themes may not work on all mobile platforms. If that is important for you, invest in a premium theme. Optimize Content For Mobile Searches People often do localized search on their smartphones. That’s why you must include keywords in your content that describe your business location. For instance, include phrases that people commonly use to describe the area where your business is located, and insert ‘near me’ in your meta description, title tags, anchor text, and internal links. Offer A Mobile App According to a report, more than 40% of users tend to make more purchases after downloading the company’s mobile app. This is a testament to how important a mobile app is for the success of your mobile marketing campaign. That said, you’ll be able to reap the benefits only if your app has an attractive and effective user interface because 24% of users don’t use an app more than once. What are the other things you must keep in mind while developing an app? Check out this interesting infographic for more tips and tricks.
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