How to Craft User-Friendly SEO Content

by ​Lauren McLaren, Guest Contributor

Content has played a pivotal role in search engine optimization (SEO) of a website and deciding the overall ranking of it on the search engines. Following the Google's algorithm updates like Hummingbird and Panda, the importance of including high quality content on a website has increased even more.

A web page that has a good quality content will escalate higher in the organic search results of Google. Whereas a poor quality content will not only get penalized from Google but will also make your audience to look for other options.

Therefore, it becomes vital that the content which is crafted should have a good readability with your viewers and also which the search engine crawlers are able to index.​

Keeping this in view, in this article I am going to highlight the 7 ways that will enable you to craft user-friendly SEO content.

1. Always Include Original Content
Search engines always prefer those websites that include unique content. Just using the exact content that has been published on a different website will do no good for the SEO rankings. Moreover, users also don't want to read the same content that has already been published by a website that is ranked higher. There can be a situation where you are presenting a similar type of information that has already been showcased on a website. However, if you do that by using your own unique words then that content is original for the search engines.

2. Keep a Check on the Density of Keywords
All the keywords that you use in the SEO content should be evenly distributed. The usage of the keywords should be such a manner by which the users are able to read the content naturally. One common mistake that is committed is the over usage or the wrong usage of keywords in the content in order to manipulate the search engine rankings. Such a practice is known as keyword stuffing. This will have a poor impact on the reader's experience and there is even a possibility that the website might get penalized by Google.

3. Lay More Stress on the Title
More than the content that you include in a blog or an article, the title of the content demands much more importance. The title acts as a headline and enables the search engines to have an idea as to what the content is all about. This information will be used by them in sorting and ranking the articles. As most of the online users, these days only read the title and will only click and read the complete article if they feel that they require more information on it. This makes it even more interesting to use a title that is informative and interesting.

4. Do a Thorough Research On the Topic
Before publishing any content you need to ensure that you have done a thorough research on the topic. This will enable you to provide specific content that is centered towards certain readers. The more exact and detailed the content is the possibility of it being read and getting a higher rank in the search results will be more. Generic content has its own value but a few of the reader also want to have a detailed view regarding a topic.

5. Present Your Content With a Different Approach
Often is the case that readers get bored by reading the same kind of content that has been written on a particular topic. Therefore, if you present a particular topic in a whole new different way then it will create some kind of interest and excitement among the readers. This will make that same old boring content look interesting again and will get more views by the readers.

6. Categorize Your Content
As already discuss above there are few users who are going to read an entire article. This is only possible if the reader an has interest in the article or have been redirected towards it. The best way is to list or categorize your content that will make it comfortable for the readers to go through it. The readers can easily scan the content and the subtitles make it, even more, easier for the readers to get an idea about the content.

7. Build a Level of Trust With Your Readers
If you manage to win the interest of your readers then you will be able to form a connection with them. This will make them return back and become a regular reader of your content. You will be able to form a level of trust with your readers as they will form a belief that all the content that is showcased from your end would be highly beneficial for them.

In The End
From the points that have been mentioned in this post, I hope you would have become aware of the importance of content in the SEO of a website. By crafting your content in accordance with the ways that are mentioned above you will be able to make it user friendly and also what the search engines want it to be like.​

Author Bio:
Lauren McLaren was born and raised in Australia. She is working as blogger and professional Digital Marketer for Digital Muscle, with her team of SEO Specialists. She’s hardworking, competent and trustworthy. Her role within the company is to manage team of SEO Experts. In her spare time, she likes to read, cook and watch movies.​